- Think about data segmentation in a new way. BusinessWeek
- More targeted ads coming your way: Omnicon is making deals with AOL, Yahoo, and Microsoft to get access to the companies’ consumer data. FT
- Testing is an indispensable part of being an agile marketer, so get your test on. ClickZ
- Obama administration is pushing a “privacy bill of rights” to protect people from intrusive data gathering practices. WSJ
- What makes a good social media analytics tool? Seth Grimes offers six points of assessment. InformationWeek
Trending in
Most Read
More in Media
What publishers are wishing for this holiday season: End AI scraping and determine AI-powered audience value
December 22, 2025
Publishers want a fair, structured, regulated AI environment and they also want to define what the next decade of audience metrics looks like.
Media giant Essence launches a marketplace for Black women-led brands
December 22, 2025
Essence has launched WeLoveUs.shop, a new online marketplace dedicated to Black women-led brands.
In Graphic Detail: The state of AI referral traffic in 2025
December 22, 2025
The stats reveal a new audience pipeline forming outside of traditional search and social platforms.