- Think about data segmentation in a new way. BusinessWeek
- More targeted ads coming your way: Omnicon is making deals with AOL, Yahoo, and Microsoft to get access to the companies’ consumer data. FT
- Testing is an indispensable part of being an agile marketer, so get your test on. ClickZ
- Obama administration is pushing a “privacy bill of rights” to protect people from intrusive data gathering practices. WSJ
- What makes a good social media analytics tool? Seth Grimes offers six points of assessment. InformationWeek
Trending in
Most Read
More in Media
Why brands like Gap Inc. and Staples are inviting their employees to be creators
August 6, 2026
Companies are scrambling for creators. Turns out they already employ them.
Media Briefing: The case for and against markdown for AI bots
August 6, 2026
Markdown is becoming publishers’ latest AI optimization tactic, raising questions about the scraping tradeoff.
People Inc. CEO: We’re not turning off Google crawlers yet
August 4, 2026
People Inc. won’t cut off Google’s AI crawlers yet, citing its continued dependence on Google search traffic even as referrals decline.