7 seats left:
Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
- Think about data segmentation in a new way. BusinessWeek
- More targeted ads coming your way: Omnicon is making deals with AOL, Yahoo, and Microsoft to get access to the companies’ consumer data. FT
- Testing is an indispensable part of being an agile marketer, so get your test on. ClickZ
- Obama administration is pushing a “privacy bill of rights” to protect people from intrusive data gathering practices. WSJ
- What makes a good social media analytics tool? Seth Grimes offers six points of assessment. InformationWeek
Trending in
Most Read
More in Media
Marketers move to bring transparency to creator and influencer fees
November 20, 2025
What was once a direct handoff now threads through a growing constellation of agencies, platforms, networks, ad tech vendors and assorted brokers, each taking something before the creator gets paid.
Inside The Atlantic’s AI bot blocking strategy
November 20, 2025
The Atlantic’s CEO explains how it evaluates AI crawlers to block those that bring no traffic or subscribers, and to provide deal leverage.
Media Briefing: Tough market, but Q4 lifts publishers’ hopes for 2026
November 20, 2025
Publishers report stronger-than-expected Q4 ad spending, with many seeing year-over-year gains.