- Think about data segmentation in a new way. BusinessWeek
- More targeted ads coming your way: Omnicon is making deals with AOL, Yahoo, and Microsoft to get access to the companies’ consumer data. FT
- Testing is an indispensable part of being an agile marketer, so get your test on. ClickZ
- Obama administration is pushing a “privacy bill of rights” to protect people from intrusive data gathering practices. WSJ
- What makes a good social media analytics tool? Seth Grimes offers six points of assessment. InformationWeek
Trending in
Most Read
More in Media
WTF is a stealth crawler?
August 4, 2026
As AI bot traffic surges, lawmakers are cracking down on stealth crawlers, which scrape publisher content while masking who they are.
As Hollywood studios chase creator culture, ownership gets complicated
August 4, 2026
Copyright claims and IP ownership fights show just how complicated Hollywood’s creator courtship could get.
How a fitness creator built her own global wellness platform
July 31, 2026
Gabby George leveraged her social media success into a subscription-based fitness platform to diversify revenue.