- Think about data segmentation in a new way. BusinessWeek
- More targeted ads coming your way: Omnicon is making deals with AOL, Yahoo, and Microsoft to get access to the companies’ consumer data. FT
- Testing is an indispensable part of being an agile marketer, so get your test on. ClickZ
- Obama administration is pushing a “privacy bill of rights” to protect people from intrusive data gathering practices. WSJ
- What makes a good social media analytics tool? Seth Grimes offers six points of assessment. InformationWeek
Trending in
Most Read
More in Media
Time pitches GEO insights into a new brand offering
March 31, 2026
Time is turning its AI insights into a new product, selling branded content to shape how brands are talked about inside AI-generated answers.
Why The Guardian’s first reader-facing AI product isn’t a chatbot
March 31, 2026
The Guardian has begun to roll out its first reader-facing AI product. But it doesn’t really look like an AI product.
CreatorIQ and Sprinklr bet they can solve creator measurement’s fragmentation problem
March 31, 2026
CreatorIQ and Sprinklr are joining forces to bring creator intelligence, social media management, and paid amplification onto a single platform to try and solve a creator marketing problem.