This article is from Pulse, Digiday’s quarterly print magazine about the modernization of media. This is a peek at the second issue, which focuses on the current state of programmatic advertising — and how to fix ad tech. To receive the full 80-page issue and subscribe to a year of Pulse, visit pulse.digiday.com.

Roi Carthy, the CMO of ad blocking company Shine, says that having spent many of his formative years outside Israel, he’s out of step with his typical countryman in some ways. He’d never cut ahead of someone in line. He was discharged from Israel’s mandatory military service because he refused to hold a gun. With a slight build and easy smile, he’s approachably genial.

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