Ad networks are dead? Not so fast.
Collective today announced the acquisition of Tumri, an ad solutions vendor, adding to the recent rush of acquisitions by major players in the ad tech ecosystem, creating a slew of companies offering clients services that straddle the lines between agency, publisher and ad technology solutions. Collective recently purchased video ad platform WebTV Enterprise and rich media ad tech firm Oggifinogi in the UK and struck a partnership with ad exchange platform Appnexus.
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