Digiday+ Member Article

Publishers of all stripes have flocked to content studios in recent years, at least partly in attempt to differentiate from — and diminish their reliance on — major platforms such as Facebook, Google and other intermediaries. But as these experiments begin to mature, some across the industry and within publishers’ content studios themselves are questioning what the next phase of their evolution will look like.

It’s no secret that content studios have faced growing pains. It’s one thing to bring in a few campaigns from big-name clients who are eager to test the water, but it’s another to build steady pipeline of work and a sustainable model with reasonable margins.

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