Digiday+ Member Article

I spent last week in Vail, for our Moguls event that gathered together 25 C-level publishing executives, which was followed by the Digiday Publishing Summit, which drew another 200 publishing executives. One thing stood out: The hints of optimism.

Justin Smith’s optimistic survival guide
Yes, Digiday often forthrightly emphasized the challenges of making it today in digital media. There are any number of issues that still confront digital media. But all hope is not lost. Justin Smith, CEO of Bloomberg Media, struck this note in his keynote address, in which he laid out a “survival guide” for publishers in the platform era. Many of Smith’s suggestions aren’t new: differentiate, focus on brand, build direct connections, be choosey with platforms, concentrate on brand ad dollars that have mostly not moved to digital.

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