Pulse Premium Content Member Exclusive

The Rundown: Big questions for 2018

Digiday+ Member Article

The new year means looking ahead to what is sure to be another turbulent year in media. 2017 ended on a sober note of missed earnings, fire sales, platform paranoia and lowered expectations. An even more worrying note: All this has taken place in a roaring economy due for a downturn. Assuming we avoid calamity or economic meltdown, here are some big questions that will play out in the months ahead.

Will the duopoly stranglehold on media weaken?
Tech has replaced Wall Street as the new villain, blamed for influencing elections and feeding brain-altering digital addictions that are making the mere act of deep thought rare. The bloom came off the rose in 2017 for Silicon Valley giants like Google and, in particular, Facebook. Marketers are publicly taking platforms to task for laissez-faire approaches to brand safety. Governments are increasingly calling for regulation of platforms as some form of media companies. Publishers are starting to sour on distributed media strategies pushed by platforms. 2018 will likely be more of the same, only little of the fury on the surface will get beneath it. Harsh regulations are unlikely to take hold. New ones like the General Data Protection Regulation will likely benefit Google and Facebook in the near term. Publishers will wisen up with their use of platforms but not abandon them en masse. And advertisers will continue to do more talking than taking action. — Brian Morrissey

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer nec odio. Praesent libero. Sed cursus ante dapibus diam. Sed nisi. Nulla quis sem at nibh elementum imperdiet. Duis sagittis ipsum. Praesent mauris. Fusce nec tellus sed augue semper porta. Mauris massa. Vestibulum lacinia arcu eget nulla. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur sodales ligula in libero. Sed dignissim lacinia nunc.

Curabitur tortor. Pellentesque nibh. Fusce nec tellus sed augue semper porta. Aenean quam. In scelerisque sem at dolor. Maecenas mattis. Sed convallis tristique sem. Proin ut ligula vel nunc egestas porttitor. Morbi lectus risus, iaculis vel, suscipit quis, luctus non, massa. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Fusce ac turpis quis ligula lacinia aliquet. Mauris ipsum. Aenean quam. Nulla metus metus, ullamcorper vel, tincidunt sed, euismod in, nibh.

Quisque volutpat condimentum velit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nam nec ante. Sed lacinia, urna non tincidunt mattis, tortor neque adipiscing diam, a cursus ipsum ante quis turpis. Nulla facilisi. Ut fringilla. Suspendisse potenti. Nunc feugiat mi a tellus consequat imperdiet. Vestibulum sapien. Proin quam. Etiam ultrices. Nam nec ante. Suspendisse in justo eu magna luctus suscipit.

Sed lectus. Integer euismod lacus luctus magna. Quisque cursus, metus vitae pharetra auctor, sem massa mattis sem, at interdum magna augue eget diam. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Morbi lacinia molestie dui. Praesent blandit dolor. Sed non quam. In vel mi sit amet augue congue elementum. Morbi in ipsum sit amet pede facilisis laoreet. Donec lacus nunc, viverra nec, blandit vel, egestas et, augue. Vestibulum tincidunt malesuada tellus. Ut ultrices ultrices enim. Curabitur sit amet mauris. Morbi in dui quis est pulvinar ullamcorper.

  • LinkedIn Icon