A J-pop band appears to hack into iPhones in a new vertically shot music video
Move over OK Go, a spunky Japanese girl group has officially made the coolest music video of the moment.
For its new single “Run and Run,” J-pop girl band Lyrical School produced a mesmerizing video, produced in a vertical format, to make it appear as though they’ve hacked into your iPhone. (And, yes, the video is iPhone-specific. Sorry, Android users.)
In the three-minute video, uploaded to Vimeo on April 6, the six of them take over the viewer’s phone and go on a whirlwind social media tour, making good use of Vine, Twitter, FaceTime and the phone’s camera.
Here’s the video, but the effect is best if you watch it on your iPhone, as intended.
The plot may be lost on non-Japanese speakers, but the effect translates nicely. The video even includes push notifications from (between?) band members, giving the viewer a little second-hand dopamine rush.
It’s Lyrical Run’s first music video and it’s already making an impression. The video is trending on Twitter in Japan ahead of its April 27th release and racked up 50,000 views within the first day of its release. It now has more than 1 million views.
More in Media
Amazon expands media footprint with iHeart sales deal and new TV outcome tool
Amazon is deepening its role in streaming advertising with an expanded iHeartMedia sales deal and outcome-based TV buying technology.
Media Briefing: Inside publishers’ real Cannes agenda – AI money vs agentic hype
For publishers, Cannes this year isn’t just about showing up for clients and sponsors. It’s a mid‑year checkpoint on two hard questions: who is going to pay for the open web in an AI world, and whether agentic media buying is a real fix or just a freshly branded ad‑tech tax.
Forbes tests a creator-led audience play to grow off-platform reach
Forbes is yet another publisher tapping creators and their audiences to drive off-platform growth – with a slightly different structure.