Rishad Tobaccowala on ‘Marketing to the Gods’
At Digiday Social last Thursday, chief strategy and innovation officer at Vivaki Rishad Tobaccowala delivered an insightful keynote presentation on “The People Network.” Tobaccowala discusses how people have the power today; technology, the Web, and social media have empowered individuals, and that is what marketers and brands must keep in mind if they want to succeed. One of the most important things we need to recognize,” he told the audience, “is we are marketing to the gods.” Tobaccowala also stresses the importance of organizational redesign within companies to suit “The People Network.” Watch now.
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‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies
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Media Briefing: Why Leaf Group spun off its media arm into a standalone company
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Dentsu’s latest ad report shows slowed growth, driven mostly by inflation
The good news in Dentsu's ad forecast is that there's still growth. The bad news: most of the growth is the result of inflation, while real ad pricing actually dropped a bit.
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SponsoredWhat the measurement and currency discussion really means to TV advertisers
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How chef influencer Tue Nguyen works with the BuzzFeed Creator Network
BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own.
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Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
