At Digiday Social last Thursday, chief strategy and innovation officer at Vivaki Rishad Tobaccowala delivered an insightful keynote presentation on “The People Network.” Tobaccowala discusses how people have the power today; technology, the Web, and social media have empowered individuals, and that is what marketers and brands must keep in mind if they want to succeed. One of the most important things we need to recognize,” he told the audience, “is we are marketing to the gods.” Tobaccowala also stresses the importance of organizational redesign within companies to suit “The People Network.” Watch now.
More in Media
Media Briefing: Publishers who bet on events and franchises this year are reaping the rewards
Tentpole events and franchises are helping publishers lock in advertising revenue.
With Firefly Image 3, Adobe aims to integrate more AI tools for various apps
New tools let people make images in seconds, create image backgrounds, replacing parts of an image and use reference images to create with AI.
Publishers revamp their newsletter offerings to engage audiences amid threat of AI and declining referral traffic
Publishers like Axios, Eater, the Guardian, theSkimm and Snopes are either growing or revamping their newsletter offerings to engage audiences as a wave of generative AI advancements increases the need for original content and referral traffic declines push publishers to find alternative ways to reach readers.