Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
At Digiday Social last Thursday, chief strategy and innovation officer at Vivaki Rishad Tobaccowala delivered an insightful keynote presentation on “The People Network.” Tobaccowala discusses how people have the power today; technology, the Web, and social media have empowered individuals, and that is what marketers and brands must keep in mind if they want to succeed. One of the most important things we need to recognize,” he told the audience, “is we are marketing to the gods.” Tobaccowala also stresses the importance of organizational redesign within companies to suit “The People Network.” Watch now.
More in Media
People Inc. is building custom APIs to make its journalism easier for AI agents to use
People Inc. is moving toward custom APIs for AI systems, Forbes has adopted Markdown for agents, while the FT, Daily Mail are considering how agents could reach content for subscribers.
Giggly Squad’s SiriusXM deal signals a shift from podcast networks to creator ecosystems
The Giggly Squad deal shows podcasts have turned another corner. Video, short-form, IRL shows…where does the podcast go from here?
The Times of London is gearing up to test ‘macro payments’
The Times has a plan for readers who don’t want to subscribe.