Rishad Tobaccowala on ‘Marketing to the Gods’

At Digiday Social last Thursday, chief strategy and innovation officer at Vivaki Rishad Tobaccowala delivered an insightful keynote presentation on “The People Network.” Tobaccowala discusses how people have the power today; technology, the Web, and social media have empowered individuals, and that is what marketers and brands must keep in mind if they want to succeed. One of the most important things we need to recognize,” he told the audience, “is we are marketing to the gods.” Tobaccowala also stresses the importance of organizational redesign within companies to suit “The People Network.” Watch now.