R/GA Leads SAMMY Awards Finalists

 

R/GA led all entrants to the SAMMY Awards, Digiday’s honors for the best in social media marketing, with seven finalist entries.

Among its entries were its work to develop a social media payment system, Pay with a Tweet, and social campaigns for Nike, McCormick’s and Armani. R/GA is also a finalist for social media agency of the year.

Deep Focus was also well represented, with five finalist nods. It is competing with R/GA for social media agency of the year. The third finalist is 360i.

In all, there are finalists in 15 categories. The full list of finalists is available of the SAMMY Awards website. The winners will be announced at a ceremony in New York City on Sept. 22.

https://digiday.com/?p=3299

More in Media

How kid-rearing tips are helping Willa Bennett reignite legacy media brands

Willa Bennett is rewriting the rulebook of print and digital magazine brands as the editor in chief of Hearst’s Cosmopolitan and Seventeen.

Ad Tech Briefing: Google is ruled as a monopolist for the second time in a year, but what now?

Experts share their thoughts on the most effective remedies to drive market impact.

Judge rules against Google in ad tech antitrust case

However, the DOJ failed to prove Google monopolized ad network market.