for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
R/GA was named the best in show for its Nike Black Mamba campaign at the SAMMY Awards, Digiday’s honors for overall excellence and breakthrough achievement in social advertising, media and marketing.
R/GA took home six other SAMMY’s this year including Best Social Media Marketing Agency and Best Social Creative. Biggs|Gilmore was a finalist in several categories and won in three: Best Direct Response Campaign, Best Integrated Social/Cross Media Campaign, and Best Branded Social Fan Page. Deep Focus was also a finalist in several categories and took home winning awards for the Best Use of Social Media for Social Good and the Best Engagement Campaign for their Microsoft Windows Phone 7 campaign.
WildTangent won for Best Social Game over Hands-On Entertainment World Poker Tour and Initiative/Lionsgate “The Expendables” for its Levi’s virtual fitting tool Curve ID, an app that helps women find the perfect fitting pair of Levi’s jeans depending on their body type.
The full list of the winners is available at the SAMMY Awards website.
More in Media
Bauer Media Group slashes publishing headcount in company-wide restructure
Some claim cutbacks will impact 20-30% of publishing headcount, with AIOs and escalating costs linked to Iran conflict cited.
Media Briefing: The ‘SaaS-pocalypse’ is spreading to publishers
As AI vibe-coding tools help publishers build their own software and products, the “SaaS-pocalypse” reshapes build-versus-buy decisions.
How college athlete Carson Roney went from TikTok dances to Gatorade commercials
Carson Roney went from TikTok star to commercial actor in just several years; we walk through her steps to success.