R/GA was named the best in show for its Nike Black Mamba campaign at the SAMMY Awards, Digiday’s honors for overall excellence and breakthrough achievement in social advertising, media and marketing.
R/GA took home six other SAMMY’s this year including Best Social Media Marketing Agency and Best Social Creative. Biggs|Gilmore was a finalist in several categories and won in three: Best Direct Response Campaign, Best Integrated Social/Cross Media Campaign, and Best Branded Social Fan Page. Deep Focus was also a finalist in several categories and took home winning awards for the Best Use of Social Media for Social Good and the Best Engagement Campaign for their Microsoft Windows Phone 7 campaign.
WildTangent won for Best Social Game over Hands-On Entertainment World Poker Tour and Initiative/Lionsgate “The Expendables” for its Levi’s virtual fitting tool Curve ID, an app that helps women find the perfect fitting pair of Levi’s jeans depending on their body type.
The full list of the winners is available at the SAMMY Awards website.
-
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
-
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
-
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
-
SponsoredQ&A: How Jounce Media and Teads are framing SPO’s role in driving sustainability
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
-
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
-
WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.
