R/GA was named the best in show for its Nike Black Mamba campaign at the SAMMY Awards, Digiday’s honors for overall excellence and breakthrough achievement in social advertising, media and marketing.
R/GA took home six other SAMMY’s this year including Best Social Media Marketing Agency and Best Social Creative. Biggs|Gilmore was a finalist in several categories and won in three: Best Direct Response Campaign, Best Integrated Social/Cross Media Campaign, and Best Branded Social Fan Page. Deep Focus was also a finalist in several categories and took home winning awards for the Best Use of Social Media for Social Good and the Best Engagement Campaign for their Microsoft Windows Phone 7 campaign.
WildTangent won for Best Social Game over Hands-On Entertainment World Poker Tour and Initiative/Lionsgate “The Expendables” for its Levi’s virtual fitting tool Curve ID, an app that helps women find the perfect fitting pair of Levi’s jeans depending on their body type.
The full list of the winners is available at the SAMMY Awards website.
More in Media
Publishers weigh generative AI’s pros and cons during the Digiday Publishing Summit
The publishers who attended DPS were focused on the potential upsides of applying the technology to their operations while guarding against the downsides.
ChatGPT’s latest update fuels publishers’ concerns about AI chatbots siphoning traffic
Now that ChatGPT users can surf the internet for information, some publishers are reconsidering the weight of the issue.
AI Briefing: Celebrity bots, ChatGPT gets new senses, and more
As Meta makes celebrity-like chatbots, ChatGPT learned to “hear,” “see” and “speak” while Spotify is piloting AI-translated podcasts.