R/GA was named the best in show for its Nike Black Mamba campaign at the SAMMY Awards, Digiday’s honors for overall excellence and breakthrough achievement in social advertising, media and marketing.
R/GA took home six other SAMMY’s this year including Best Social Media Marketing Agency and Best Social Creative. Biggs|Gilmore was a finalist in several categories and won in three: Best Direct Response Campaign, Best Integrated Social/Cross Media Campaign, and Best Branded Social Fan Page. Deep Focus was also a finalist in several categories and took home winning awards for the Best Use of Social Media for Social Good and the Best Engagement Campaign for their Microsoft Windows Phone 7 campaign.
WildTangent won for Best Social Game over Hands-On Entertainment World Poker Tour and Initiative/Lionsgate “The Expendables” for its Levi’s virtual fitting tool Curve ID, an app that helps women find the perfect fitting pair of Levi’s jeans depending on their body type.
The full list of the winners is available at the SAMMY Awards website.
More in Media
How creators are using generative AI in podcasts, videos and newsletters — and what advertisers think about it
Here’s a look at how some creators are leveraging generative AI to create video, audio and written content — and whether or not that’s a turn-off for advertisers.
Buzzfeed, News Corp and New York Times push back on tariff fears in earnings calls
Publishing execs pushed back on tariff and macroeconomic climate fears in Q1 2025 earnings calls, expressing confidence that their businesses would grow this year.
Digiday+ Research: Publishers’ subscription revenue is up this year, and they’ll focus on growing it even further
Subscriptions is one area where publishers are seeing more revenue, and, in turn, ramping up their plans to strengthen that part of their business in the coming months.