Retailer Mobile Sites Found Lacking

According to a study recently released by Pure Oxygen, a mobile e-commerce marketing firm, the online content of several major online retailers have significant accessibility flaws for mobile users, at least according to an analysis based on The World Wide Web Consortium (W3C) standards for mobile content. The W3C is an international body of researchers and information architects who collaboratively produce standards for web usage and design, such as HTML5. The findings don’t mean that smartphone users can’t easily navigate the brands’ sites, but rather that Website performance, including speed and overall design, could be better. Other findings include;

Amazon: 95 percent of pages requested fail to connect iPhone and Android shoppers with mobile content. Twenty-two percent failed to connect Blackberry shoppers
Best Buy: 90 percent of pages requested failed to connect iPhone, Android and Blackberry shoppers with mobile content.
Staples: 98 percent of pages requested fail to connect iPhone, Android and Blackberry shoppers with mobile content.
Office Depot: 99 percent of pages requested fault to connect iPhone, Android and Blackberry shoppers with mobile content.

More in Media

Publishers’ scorecard on Google’s ad tech remedies: they’re progress, but far from a clean win

After years of waiting for the DOJ to finally curb Google’s ad tech power, publishers are finding the devil in these new remedies.

What The New York Times looks for in AI licensing partnerships

The New York Times is seeing a more publisher-friendly AI licensing ecosystem, but the marketplaces still have a long way to go.

How Semafor is redefining the head of video role

As Semafor’s head of video, Adam Banicki sits at the intersection of the newsroom and the commercial team, reporting to the editor-in-chief with a dotted line to the revenue side.