SHAPING WHAT’S NEXT IN MEDIA

Last chance to save on Digiday Publishing Summit passes is February 9

SECURE YOUR SEAT

Retailer Mobile Sites Found Lacking

According to a study recently released by Pure Oxygen, a mobile e-commerce marketing firm, the online content of several major online retailers have significant accessibility flaws for mobile users, at least according to an analysis based on The World Wide Web Consortium (W3C) standards for mobile content. The W3C is an international body of researchers and information architects who collaboratively produce standards for web usage and design, such as HTML5. The findings don’t mean that smartphone users can’t easily navigate the brands’ sites, but rather that Website performance, including speed and overall design, could be better. Other findings include;

Amazon: 95 percent of pages requested fail to connect iPhone and Android shoppers with mobile content. Twenty-two percent failed to connect Blackberry shoppers
Best Buy: 90 percent of pages requested failed to connect iPhone, Android and Blackberry shoppers with mobile content.
Staples: 98 percent of pages requested fail to connect iPhone, Android and Blackberry shoppers with mobile content.
Office Depot: 99 percent of pages requested fault to connect iPhone, Android and Blackberry shoppers with mobile content.

More in Media

In Graphic Detail: The scale of the challenge facing publishers, politicians eager to damage Google’s adland dominance

Last year was a blowout ad revenue year for Google, despite challenges from several quarters.

Why Walmart is basically a tech company now

The retail giant joined the Nasdaq exchange, also home to technology companies like Amazon, in December.

The Athletic invests in live blogs, video to insulate sports coverage from AI scraping

As the Super Bowl and Winter Olympics collide, The Athletic is leaning into live blogs and video to keeps fans locked in, and AI bots at bay.