According to a study recently released by Pure Oxygen, a mobile e-commerce marketing firm, the online content of several major online retailers have significant accessibility flaws for mobile users, at least according to an analysis based on The World Wide Web Consortium (W3C) standards for mobile content. The W3C is an international body of researchers and information architects who collaboratively produce standards for web usage and design, such as HTML5. The findings don’t mean that smartphone users can’t easily navigate the brands’ sites, but rather that Website performance, including speed and overall design, could be better. Other findings include;
More in Media
Media Briefing: BuzzFeed’s $120M sale marks another step in the repricing of digital media scale
Byron Allen’s $120 million BuzzFeed deals marks another turning point in the collapse of the platform-era media business model.
Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack
Mail Metro Media wants to drive 300% PMP growth over the next three years as part of plans to turn a high-volume digital direct business into an outcomes shop.
MrBeast’s creator platform signals a more programmatic creator economy
MrBeast’s first-ever Upfront revealed Beast Industries’ forthcoming creator platform, an infrastructure play that will elevate the company’s offerings.