Retailer Mobile Sites Found Lacking

According to a study recently released by Pure Oxygen, a mobile e-commerce marketing firm, the online content of several major online retailers have significant accessibility flaws for mobile users, at least according to an analysis based on The World Wide Web Consortium (W3C) standards for mobile content. The W3C is an international body of researchers and information architects who collaboratively produce standards for web usage and design, such as HTML5. The findings don’t mean that smartphone users can’t easily navigate the brands’ sites, but rather that Website performance, including speed and overall design, could be better. Other findings include;