Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Reddit co-founder Alexis Ohanian still believes in empathy on the web.
“I’m spoiled because every day I see it on Reddit,” he said on the Digiday Podcast from Cannes, France. “There’s all this remarkable decency and kindness for people.”
Some edited highlights:
People aren’t perfect
“There are scruffy areas of people. People are scruffy. Everyone accepts. Nobody is expecting perfection, but expecting authenticity is reasonable. This conversation has always happened. You couldn’t see the message in real time and affect it.”
Reddit is an editorial tool
“We want to generate a flywheel of engagement. My favorite example is a New York Times story on prison reform. This reporter wrote the story, then got involved in the discussion on Reddit, then wrote another story for the Times about the conversation he had. We’re not just sending these media sites traffic. We’re helping them come up with new stories.”
People were always segmented
“There were a lot of voices I’d never heard before because of where I lived and what I was exposed to. I was never privy to those conversations. Now that they’re online, they can find each other, and we can find it.”
More in Media
Marketers move to bring transparency to creator and influencer fees
What was once a direct handoff now threads through a growing constellation of agencies, platforms, networks, ad tech vendors and assorted brokers, each taking something before the creator gets paid.
Inside The Atlantic’s AI bot blocking strategy
The Atlantic’s CEO explains how it evaluates AI crawlers to block those that bring no traffic or subscribers, and to provide deal leverage.
Media Briefing: Tough market, but Q4 lifts publishers’ hopes for 2026
Publishers report stronger-than-expected Q4 ad spending, with many seeing year-over-year gains.