Google’s Social Play, Take 15: Google is out with yet another “Facebook killer.” You might remember similar things said about Orkut, Google Wave, Google Latitude, Google Buzz and probably a few other social flops I can’t recall. This time it’s different, apparently. Google+ at least got one thing right: it looks and feels a lot like Facebook. The entire selling proposition is the privacy it affords. This is smart. It addresses a critical flaw of social-sharing technologies. They’re designed in a way to maximize sharing with as many people as possible. This isn’t an accident. That allows them to grow faster and fuels their business models that are premised on scale. The problem here is Facebook already has scale and beat Google to the punch with a Groups product last October. Will Google+ be different enough to lure users to yet another social network? Google expert John Battelle clearly has his doubts. He tweeted he was getting “dejaorkut” from using the service. Guess that means it’s going to be big in Brazil, not many other places. WSJ
Zynga’s Monster IPO: Zynga is expected to file today for a $2 billion IPO that will peg the firm as worth between $15 billion and $20 billion. It will also bring out the cries of “bubble!” This one might be different. It’s hard for many of us, including me, to wrap our arms around Zynga for the simple reason that we cannot stand Farmville and its clones that clog Facebook. But Zynga’s data-driven business model, combined with the incredible margins on virtual goods, makes this, from all reports, a rock-solid company financially. There’s no question of how it will ever turn a large profit, a la Groupon. Instead, the question for Zynga is whether its games will have staying power. So far the answer appears yes, at least judging from Farmville’s run. WSJ
What They Know Gets Kudos: The digital advertising industry is united in few things other than its shared distaste for the Wall Street Journal’s investigative look at its privacy practices. Mention the series, What They Know, to an executive in the behavioral targeting space and you’ll get a pained look. That should be all the more so with the news that the series was given a Loeb award, one of the highest honors in journalism. Julia Angwin, Emily Steel, Scott Thurm, Christina Tsuei, Paul Antonson, Jill Kirschenbaum and Jovi Juan were recognized in the online enterprise category. It’s a well-deserved honor for a series, which at times was a bit inflammatory, but mostly held a mirror up to business practices that aren’t widely known to the regular consumers the industry is supposedly helping with more targeted advertising. BusinessWire
Supply-Demand Imbalance in Ad Tech: There’s clearly not going to be enough chairs for everyone in the ad-tech landscape once the music stops. Venture capitalist Kiran Hebbar dismisses talk of an investment bubble in a chat with AdExchanger, yet he notes that there are clearly more sellers of companies than buyers. Problem! But for now, there are dozens of independent companies and little rush for the exits. Big deals like Google’s $390 million Admeld buy always lead to predictions of imminent consolidation. It hasn’t happened yet. It’s more likely to be a slow move to pairing off. AdExchanger
More in Media
Digiday+ Research: Publishers take their focus off events as revenue dips
The percentage of publishers making money from events hit a low as of the first quarter of this year and, as a result, fewer publishers plan on putting a focus on growing that part of their business.
What platforms, brands and agencies hope to get out of the Possible conference in year 2
Year two of Possible is once again being held in Miami Beach, and it will take place from April 15-17 with 3,000 attendees expected to listen to another 200 or so speakers, including Snap’s Colleen DeCourcy, Uber Ads’ Megan Ramm and UM Worldwide’s Matthew Smith.
AI Briefing: Cloud giants’ AI ambitions create new partnerships — and new competitive concerns
Last week, tech companies like Google, Microsoft and Amazon all announced updates more updates for their cloud and AI efforts