Twitter Beats Out Facebook: Twitter is crowing about a new Compete survey that shows brands’ Twitter followers are more valuable than those on Facebook. Interesting! There are caveats galore to these types of surveys — Compete doesn’t state its sample size, for instance — but Twitter beat our Facebook across a range of metrics: purchase and recommendation intent included. The margin was 56 percent to 47 percent in purchase intent. Twitter also beat out Facebook as the favorite consumer source for receiving information about products. That type of research will come in handy for Twitter as it tries to become a large-scale media business. Its problem now is brands’ struggle to find ways to run large campaigns on the platform. Compete blog
Gawker’s Return from the Dead: Remember back when Gawker Media redesigned its sites in February? Bloggers fell all over themselves to flagellate proprietor Nick Denton and call it his Waterloo. His abandonment of the blog format for something more magazine-like was supposedly hated. Denton stayed the course, as Digiday wrote last month. And now, it seems like the move is working. Felix Salmon of Reuters tracks a page view rebound at Gawker sites over the past month. The stable of properties is now near its all-time peak — all the while sticking with its maligned format, designed in large part to cater to advertiser needs. Denton is all but declaring victory, although one commenter points to Gawker’s dismaying habit of using placeholder pages to drive pageviews. Reuters
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.