Connect with top programmatic leaders

Join us Dec. 1-3 to connect with leaders from CMI Media Group, Publicis Media, Ogilvy and many more

SECURE YOUR SEAT

PubMatic Acquires ReviNet

Supply-side platform PubMatic announced today that it has acquired ReviNet, an advertising optimization technology company for publishers.

The deal brings 57 brand name publishers, including The Boston Herald and The Christian Science Monitor, into PubMatic’s fold through their preexisting partnerships with ReviNet. The acquisition will bring real-time bidding and advanced audience targeting solutions to publishers serving Pubmatic’s base of 218 million unique users, and over 400 million globally.
“Online advertising is evolving rapidly and today’s publishers need an expansive sell-side platform that will enable them to become the publishers of tomorrow, so joining forces with PubMatic is a natural fit,” said Michael Moreau, co-founder and COO of ReviNet.
Financial terms of the deal weren’t disclosed.

More in Media

A measuring tape slightly open with eyes on the measure. Representing measurement for omnichannel strategies.

Discord puts proof behind its ad pitch with first measurement push

The measurement test comes a year and six months after Discord rolled out Quests, and is the latest signal that it is going all-in on measurement in 2025 as it moves from experimental campaigns to something advertisers can trust at scale.

Media Briefing: From standards to marketplaces: the AI ‘land grab’ is on 

The AI space is growing crowded, with companies vying to set AI standards and build marketplaces to help publishers monetize content.

The Guardian brings The Filter to the U.S. in affiliate commerce push

The Guardian is bringing its product recommendation site The Filter stateside, as it looks to push harder into commerce revenue.