PubMatic Acquires ReviNet

By Carla Rover • May 17, 2011 •

Supply-side platform PubMatic announced today that it has acquired ReviNet, an advertising optimization technology company for publishers.

The deal brings 57 brand name publishers, including The Boston Herald and The Christian Science Monitor, into PubMatic’s fold through their preexisting partnerships with ReviNet. The acquisition will bring real-time bidding and advanced audience targeting solutions to publishers serving Pubmatic’s base of 218 million unique users, and over 400 million globally.

“Online advertising is evolving rapidly and today’s publishers need an expansive sell-side platform that will enable them to become the publishers of tomorrow, so joining forces with PubMatic is a natural fit,” said Michael Moreau, co-founder and COO of ReviNet.

Financial terms of the deal weren’t disclosed.

More in Media

The Creator Economy

Creators hire AI like interns as they look to save costs on the creative process

August 19, 2025

While some creators churn out AI slop in the name of scale, others are using the tech more pragmatically — to perform back-end tasks they previously had to pay a human to do.

The Creator Economy

VTubers are catching marketers’ eyes in 2025

August 18, 2025

Instead of revealing their real-life faces to the camera, VTubers use motion-capture or hand-tracking technology to map their movements and facial expressions to an animated avatar. That way, they can keep their identities private while still building distinct, marketable personas that fans connect with.

Zero-click Future

Google AI Overviews linked to 25% drop in publisher referral traffic, new data shows

August 15, 2025

Organic search referral traffic from Google is declining broadly, with the majority of DCN member sites – spanning both news and entertainment – experiencing traffic losses from Google search between 1% and 25%.