Supply-side platform PubMatic announced today that it has acquired ReviNet, an advertising optimization technology company for publishers.
The deal brings 57 brand name publishers, including The Boston Herald and The Christian Science Monitor, into PubMatic’s fold through their preexisting partnerships with ReviNet. The acquisition will bring real-time bidding and advanced audience targeting solutions to publishers serving Pubmatic’s base of 218 million unique users, and over 400 million globally.
“Online advertising is evolving rapidly and today’s publishers need an expansive sell-side platform that will enable them to become the publishers of tomorrow, so joining forces with PubMatic is a natural fit,” said Michael Moreau, co-founder and COO of ReviNet.
Financial terms of the deal weren’t disclosed.
Trending in
Most Read
More in Media
Why LinkedIn is spotlighting the average watch time metric to support its video push
February 5, 2025
The company believes more creators will make the jump to LinkedIn for the opportunity to be in front of marketers, investors and other business decision-makers.
How publishers pull YouTube viewers to shop on their sites, with Architectural Digest’s Amy Astley
February 4, 2025
The Condé Nast-owned publication has recorded a four-times increase in revenue for its “Open Door” series and is planning a relaunch of its AD Shopping property, Astley said on the Digiday Podcast.
AI Briefing: DeepSeek’s emergence from nowhere shows open-source is eating the world
February 3, 2025
After recent AI developments, ad tech execs ponder the prospect of Big Tech loosening their stranglehold on the industry.