Publishers tee up key issues during annual Digiday golf outing
Now that fall has firmly set in we can look back to Digiday’s second annual golf outing, held at Galloping Hill Golf Course in Kenilworth, N.J., and attended by more than 150 publishing executives, to hear how they were thinking about some of the major issues and trends that are shaping their industry and the media economy in general in the second half of the year and into 2023.
Interviewed between holes in the shadow of the clubhouse by Digiday editor-in-chief Jim Cooper, the execs — Andrew Martonik, editor-in-chief, Digital Trends; Jonathan Penn, head of programmatic sales and agency development, Recurrent Ventures; Katie Pillich, svp, revenue operations and analytics, The Daily Beast; Anna Rosa Barangan, partnerships manager, The Washington Post; Chris Ryan, vp, programmatic sales, Insider Inc.; Ariscielle Novicio, head of technology and svp, New York Post— discussed Google’s latest third-party cookie deprecation delay, important data capabilities that must be more fully embraced, the future of targeting and the state of the media economy as talk of recession swirls.
See the interviews, sponsored by alliant, and edited for clarity and brevity below.
Why media agencies are prioritizing building privacy expertise this year as a host of new laws roll out
With privacy restrictions tightening, agencies are faced with having to step up their privacy practices this year.
Media Briefing: Market check on which ad categories are spending on publisher campaigns
Travel, auto and CPG are all spending with publishers this quarter, while tech, finance and beauty seem to be keeping their wallets shut.
Dentsu’s podcast celebrating Black empowerment tries to do its part to fill the advertising inequity gap
The Dentsu-backed More Than That with Gia Peppers kicked off season 3 last week, featuring several major advertisers (and Dentsu clients) including Procter & Gamble, General Motors, Kroger and Mastercard.
SponsoredAdvertising predictions that will shake up the media industry in 2023
Chris Kelly, CEO, Upwave Like many people, marketers and advertisers were ready to see 2022 come to a close. A year that started off promising was assailed by inflation, layoffs and the disastrous effects of RSV, the flu and additional COVID strains. Still, despite an uncertain outlook for 2023, there are plenty of reasons for […]
The Athletic’s Sebastian Tomich is looking beyond ads and subscriptions to reach profitability
The Athletic's path to profitability is set for 2025, and to achieve this goal, chief commercial officer Sebastian Tomich is focused on more than just selling ads directly to prospective advertisers.
How newsroom unions intervene when members get laid off
Amid the recent wave of media layoffs, here are some of the ways newsroom unions are intervening.