The ad tech world can baffle even the most hardened media veteran. But there’s no doubt it’s spreading like weeds.
And it would appear that not even President Obama can escape. Last week, at the 1776 startup event in Washington, D.C., he spent time viewing video ad platform BrightRoll’s dashboard. We have no doubt that Obama has the Lumascape down cold, but we couldn’t help but wonder exactly what he was asking when he was shown how ad impressions are bought and sold in modern digital media.
Here are some early entries from, where else, Twitter. Add yours below on on Twitter using the hashtag #obamalooksatadtech.
Rob Leathern, CEO, Optimal
@bmorrissey caption this photo. “So, that counts as an “impression” then?”
— Rob Leathern (@robleathern) July 7, 2014
Bryan Wiener, chairman, 360i
harder than immigration reform RT @bmorrissey: obama tries to understand wtf is going on in ad tech. pic.twitter.com/2d1uMQtPQa
— Bryan Wiener (@bwiener) July 7, 2014
Rurik Bradbury, co-founder, Unison
@aripap @bmorrissey “Let my data be clear”
— Rurik Bradbury (@RurikBradbury) July 7, 2014
David Armano, global strategy director, Edelman Digital
@bmorrissey he would have more luck with Congress.
— David Armano (@armano) July 7, 2014
Ari Paparo, svp of product management, Bazaarvoice
@bmorrissey “There are some who give us a false choice between complexity and efficiency. We will choose instead the path of results.”
— Ari Paparo (@aripap) July 7, 2014
Nic Hodges, founder, Swarmdeck and Blonde3
@bmorrissey Brightroll: “But before we stream the TVC from the CDN, the MREC calls the DSP, which queries the DMP for any BT” Obama: “FML”
— Nic Hodges (@nichodges) July 7, 2014
More in Media
Forbes tests a creator-led audience play to grow off-platform reach
Forbes is yet another publisher tapping creators and their audiences to drive off-platform growth – with a slightly different structure.
How Lipton is using local creators instead of building in-house social teams
Lipton worked with Billion Dollar Boy to activate local creators across six different markets; a new approach to global marketing
How a German publisher JV is turning LLM visibility into a premium brand buy
Germany’s BCN, the joint-venture commercial arm of three major publishing houses – Hubert Burda Media, Funke and Klambt – is rolling out a commercial product that helps brands get properly surfaced and described inside ChatGPT, Gemini and other AI assistants, not just on traditional search results pages.