Secure your place at the Digiday Publishing Summit in Vail, March 23-25
The ad tech world can baffle even the most hardened media veteran. But there’s no doubt it’s spreading like weeds.
And it would appear that not even President Obama can escape. Last week, at the 1776 startup event in Washington, D.C., he spent time viewing video ad platform BrightRoll’s dashboard. We have no doubt that Obama has the Lumascape down cold, but we couldn’t help but wonder exactly what he was asking when he was shown how ad impressions are bought and sold in modern digital media.
Here are some early entries from, where else, Twitter. Add yours below on on Twitter using the hashtag #obamalooksatadtech.
Rob Leathern, CEO, Optimal
@bmorrissey caption this photo. “So, that counts as an “impression” then?”
— Rob Leathern (@robleathern) July 7, 2014
Bryan Wiener, chairman, 360i
harder than immigration reform RT @bmorrissey: obama tries to understand wtf is going on in ad tech. pic.twitter.com/2d1uMQtPQa
— Bryan Wiener (@bwiener) July 7, 2014
Rurik Bradbury, co-founder, Unison
@aripap @bmorrissey “Let my data be clear”
— Rurik Bradbury (@RurikBradbury) July 7, 2014
David Armano, global strategy director, Edelman Digital
@bmorrissey he would have more luck with Congress.
— David Armano (@armano) July 7, 2014
Ari Paparo, svp of product management, Bazaarvoice
@bmorrissey “There are some who give us a false choice between complexity and efficiency. We will choose instead the path of results.”
— Ari Paparo (@aripap) July 7, 2014
Nic Hodges, founder, Swarmdeck and Blonde3
@bmorrissey Brightroll: “But before we stream the TVC from the CDN, the MREC calls the DSP, which queries the DMP for any BT” Obama: “FML”
— Nic Hodges (@nichodges) July 7, 2014
More in Media
In graphic detail: Middle-tier creators are fueling the next phase of the creator economy
Facts and figures behind the growing middle tier of creators who make less than macro creators, but convert more.
How medical creator Nick Norwitz grew his Substack paid subscribers from 900 to 5,200 within 8 months
Creator Playbook: Unpacking the strategy behind medical YouTuber Nick Norwitz turning to Substack to significantly grow his brand.
Media Briefing: In the AI era, subscribers are the real prize — and the Telegraph proves it
In an era where AI is eroding referral traffic and third-party distribution, a subscriber who pays directly has become the most valuable reader a publisher can own. Springer just bought over a million of them.