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Animated GIFs Rethought: Love ’em or hate ’em, GIFs are now everywhere on the Web. Perhaps it is their kitschy 90s-throwback vibe and millennials’ affinity for ironic reclamation of things past and/or previously thought to be uncool that have made GIFs a Web trend (there are Tumblrs upon Tumblrs devoted to GIFs). But anyway, creative folks at Digital Kitchen Seattle took it upon themselves over the holiday season to add their own spin on the GIF by building a three-framed animated GIF photo booth, which they are calling the protobooth. Check out the moving results. This is DK
No One Knows You Better Than Google: Google caused a predictable privacy uproar yesterday by announcing it will track data across all Google platforms and link this data together in order to make user experiences’ across all of these platforms better. The Atlantic measures Google’s new policy by categorizing the changes that it entails as being either evil or useful. A major issue on the evil side of things is that you can’t opt out of Google’s new privacy policy. The Atlantic Wire
McDonald’s Twitter Fail: You would think that after it’s latest Twitter hashtag fiasco in which Twitter users hijacked the #McDstories campaign to tweet about McDonald’s horror stories. But no, McD’s is going at it agen with a new hashtag campaign, #LittleThings. McDonald’s kicked off the campaing with this tweet:
No line at the bank, a large tax refund, & those extra fries at the bottom of the bag. What are some #LittleThings that bring you joy?
— McDonald’s (@McDonalds) January 25, 2012
Massive brands opening up unfiltered social dialogues can be dangerous, for the brands that is. Somehow I don’t think this will go over how they want it to. Mashable
Tumblr of the Day: Another Ryan Gosling Tumblr. Sorry, but I can’t ever get sick of him. Typographer Ryan Gosling
Video of the Day: James Franco has a new Web series that is shot on flip cams? Yup. James Franco on WhoSay
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Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
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The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
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Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
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SponsoredHow Jounce Media and Teads are framing SPO’s role in driving business outcomes for brands
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
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Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
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WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.
