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Animated GIFs Rethought: Love ’em or hate ’em, GIFs are now everywhere on the Web. Perhaps it is their kitschy 90s-throwback vibe and millennials’ affinity for ironic reclamation of things past and/or previously thought to be uncool that have made GIFs a Web trend (there are Tumblrs upon Tumblrs devoted to GIFs). But anyway, creative folks at Digital Kitchen Seattle took it upon themselves over the holiday season to add their own spin on the GIF by building a three-framed animated GIF photo booth, which they are calling the protobooth. Check out the moving results. This is DK
McDonald’s Twitter Fail: You would think that after it’s latest Twitter hashtag fiasco in which Twitter users hijacked the #McDstories campaign to tweet about McDonald’s horror stories. But no, McD’s is going at it agen with a new hashtag campaign, #LittleThings. McDonald’s kicked off the campaing with this tweet:
No line at the bank, a large tax refund, & those extra fries at the bottom of the bag. What are some #LittleThings that bring you joy?
— McDonald’s (@McDonalds) January 25, 2012
Massive brands opening up unfiltered social dialogues can be dangerous, for the brands that is. Somehow I don’t think this will go over how they want it to. Mashable
Tumblr of the Day: Another Ryan Gosling Tumblr. Sorry, but I can’t ever get sick of him. Typographer Ryan Gosling
Video of the Day: James Franco has a new Web series that is shot on flip cams? Yup. James Franco on WhoSay
With Roku leading the pack, study says 94% of households are reachable through CTV
Connected TV remains on the rise in programmatic advertising, fueled by the popularity of Roku, Samsung and Amazon devices.
Digital investors take time out as British Pound plummets
Don’t expect an M&A frenzy, despite Sterling’s historic low, as volatility cools investors’ appetites.
Member ExclusiveMedia Briefing: The pros, cons of three pricing models for publisher, sportbook content deals
Publishers and sportsbooks are looking for new payout models beyond the standard cost-per-acquisition structure, which is priced on average between $200-500 per new customer.
SponsoredHow FAST channels are redefining primetime opportunities for advertisers
The New York Times looks to gaming product to grow subscriptions
The Times' use of games as a subscriber funnel is part of a renewed focus on gaming sparked by the company's acquisition of Wordle in January.
Inside the NFL’s youth-focused social strategy
As part of the NFL Content Creator Network, the league is engaging with fans in new, innovative ways via gaming or just through creative social media activations.