Podcast: Publishers play it safe with new investments in video

The Digiday+ Deep Dive is a podcast available exclusively to Digiday+ members. Digiday editors discuss the week’s biggest stories, and offer a glimpse into what’s being talked about in the newsroom. 

This week, Digiday senior reporter Sahil Patel joins Digiday+ managing director Jack Marshall to discuss how digital publishers are turning to outside partners to refocus their video strategies. They talk about why this is a more sensible option for publishers, how recent the deals of Axios and Buzzfeed bring video directly to the viewer, and the possibility of companies such as Vox becoming full-fledged entertainment studios.

Push play below to get started:

More in Media

TV with dollar sign representing balancing multichannel tv advertising to create revenue.

Streaming is the next frontier for Walmart’s, Kroger’s ads businesses

Walmart and other retailers have also recently invested in the ability to integrate their shopping data into video platforms like YouTube and TikTok.

‘A Super Bowl every two days’: Inside Unilever’s 50,000-creator World Cup play

50,000 creators activated globally, massive in-person pop-ups in host cities, and more are all part of Unilever’s World Cup creator push.

Amazon expands media footprint with iHeart sales deal and new TV outcome tool 

Amazon is deepening its role in streaming advertising with an expanded iHeartMedia sales deal and outcome-based TV buying technology.