Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Pinterest is a world full of extravagant table lamps and statement necklaces, but it turns out that Pinners’ desires for Christmas are quite conventional.
No one is more excited for the holidays than Pinterest users since, according to its research, they create their must-have lists four months in advance of Christmas with their tenacious pinning resulting in 17.7 million holiday-related pins.
So, what is the most-wanted item according to its newly released “Top Pinned Products for 2015” list? A water bottle!
Now, this is not some ordinary water bottle. It’s a $14.97 water bottle that not only holds water, but is a “fruit infuser with handle” that makes swigging spa water on-the-go blissful and convenient.
Keeping in line with Pinner’s simple sensibility, a $20 clip-on smartphone solar charger are its users second most-wanted item, with a $70 lace-up women’s boot in third place and $150 Nike glow-in-the-dark leggings that Pinterest said takes “athleisure to a new level” of basic.
The point of this list is part of Pinterest’s slow pivot into a profitable shopping platform. A few weeks ago, Pinterest released a “crazy fun” visual search engine that helps users pinpoint a product within a pin so they can buy it through the platform.
Pinterest says its user base shops a lot more than the average online user, spending more than four times more on toys and games, three times more on clothing and two times more on electronics. If the platform can angle itself to be part of the transaction, it might have finally figured out that whole “generate revenue” idea.
Images via Pinterest.
More in Media
Reach CEO touts Google AI deal as a template, steps up pressure on OpenAI over scraping
Digiday spoke with Reach CEO Piers North about his plans to make its Google AI content deal a blueprint framework for other LLM deals, and its recent cease-and-desist letter to OpenAI.
Social commerce edges past SEO at The Independent for the first time
The Independent’s social-commerce revenue edged past its SEO-based commerce revenue for the first time in September, CEO Christian Broughton said at Digiday’s Media Strategies event in London this week.
Ownership, control, margins: the brand playbook for microseries is still taking shape
Creator-led microseries are hot, and brands want in, but everyone’s still figuring out the structure of the deals and the content itself