Savvy scammers are already capitalizing people’s excitement on Facebook’s decision to soon add a “dislike” option to posts.
Users are seeing ads displaying “early invites” to try out a dislike app allegedly created by Facebook, according to several security blogs. For those gullible enough to fall prey to the trick, they’re inundated with a bait-and-switch scams, surveys and liking pages.
In one instance, scammers are attempting to trick people into forking over $1,400 to participate in a get-rich-quick scheme. Others are presented with a affiliate surveys, where the scammers cash in because they’re paid a small fee if people sign up for it.
“In some cases they will even lead you to pricey premium rate mobile phone subscriptions, online surveys that generate the scammers income, or trick you into downloading malicious code onto your PC,” writes security expert Graham Cluley on his website.
Here’s what a typical ad looks like:
The scammers have found a “great opportunity” in targeting users’ pent-up demand over the highly anticipated button and have decided to “exploit it for their benefit,” says security monitoring blog Hack Read.
Whether its luring people in with celebrity sex tapes or free gift cards, phishing scams have been pervasive on Facebook for years and experts say it’s better to ignore them (or perhaps install an adblocker).
When the “dislike” option finally does arrive, it will be coming from Facebook itself. “The important thing about a Facebook-provided Dislike button, of course, is that you wouldn’t need to go to some random-looking third-party site to download it,” observes Naked Security’s Paul Ducklin.
A Facebook representative told Digiday that “this particular scam doesn’t stand out in terms of volume or impact,” adding that users “rarely come into contact with spam or other low quality content” like this.
Photo via Shutterstock.
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?