Phishers target Facebook users with scams disguised as ‘dislike’ buttons
Savvy scammers are already capitalizing people’s excitement on Facebook’s decision to soon add a “dislike” option to posts.
Users are seeing ads displaying “early invites” to try out a dislike app allegedly created by Facebook, according to several security blogs. For those gullible enough to fall prey to the trick, they’re inundated with a bait-and-switch scams, surveys and liking pages.
In one instance, scammers are attempting to trick people into forking over $1,400 to participate in a get-rich-quick scheme. Others are presented with a affiliate surveys, where the scammers cash in because they’re paid a small fee if people sign up for it.
“In some cases they will even lead you to pricey premium rate mobile phone subscriptions, online surveys that generate the scammers income, or trick you into downloading malicious code onto your PC,” writes security expert Graham Cluley on his website.
Here’s what a typical ad looks like:
The scammers have found a “great opportunity” in targeting users’ pent-up demand over the highly anticipated button and have decided to “exploit it for their benefit,” says security monitoring blog Hack Read.
Whether its luring people in with celebrity sex tapes or free gift cards, phishing scams have been pervasive on Facebook for years and experts say it’s better to ignore them (or perhaps install an adblocker).
When the “dislike” option finally does arrive, it will be coming from Facebook itself. “The important thing about a Facebook-provided Dislike button, of course, is that you wouldn’t need to go to some random-looking third-party site to download it,” observes Naked Security’s Paul Ducklin.
A Facebook representative told Digiday that “this particular scam doesn’t stand out in terms of volume or impact,” adding that users “rarely come into contact with spam or other low quality content” like this.
Photo via Shutterstock.
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
Digiday+ Research deep dive: Publishers large and small put their resources into first-party data
Eighty-two percent of publishers overall say they're already using first-party data to prepare for the end of the third-party cookie, and nearly half are requiring users to register and integrating first-party data segments into DSPs – indicating that first-party data is the clear path forward for publishers heading into the post-cookie world.
Media Briefing: Why publishers hope chatbots will be the latest retention tool
Publishers hope the chatbots they are developing will be the latest retention tool to keep readers onsite and to get them to consume more content.
SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
How programmatic advertising will evolve this year on the heels of audio growth and privacy changes
Comscore’s programmatic division Proximic released a State of Programmatic study highlighting the growth of audio and podcasting, other digital advertising channels and challenges around third-party data.
Why podcasters are selling subscriptions through third-party vendors
Many podcasters are turning to third party platforms like Supporting Cast and Supercast to launch or grow their subscription businesses beyond Spotify or Apple.