Connect with execs from The New York Times, TIME, Dotdash Meredith and many more
Digiday wanted to find out how millennial editors choose the news for their millennial audience. So we stopped in at Mic for its daily editorial meeting.
Every weekday at 9:45 a.m., the young staff at Mic make their way to the kitchen with open laptops. They congregate around a small island as editorial director Slade Sohmer kicks off the morning news meeting. About a dozen editors pitch stories for that day.
The big story on a recent Thursday morning was the arrest of pharmaceutical bad boy Martin Shkreli. Other news on the docket: Russian president Vladimir Putin’s praise for Donald Trump, the recall of exploding hoverboards, and the Freddie Gray case in Baltimore. The frequent twist: finding the millennial angle.
In addition to news and views, the millennial-focused publication also has sections like “Connections,” which covers everything from emojis to female orgasms and violence against sex workers.
Watch our video to find out how the editors at Mic planned out the news day.
More in Media
Digiday+ Research: Publishers identify the top trends among Gen Z readers
Gen Z makes up a very small percentage of publishers’ readership, but those Gen Z audience members are consuming their news anytime, anywhere.
Epic Games to rework Fortnite IP rollouts following creator backlash
Among both creators and marketers, the consensus is that the lack of licensed “Squid Game” creator experiences on Fortnite since the release of “Squid Game” season three has cost Netflix meaningful marketing value.
Media Briefing: AI is the new middleman, and it’s coming for the browser
The rise of the AI browser war could accelerate the decline of publishers’ search traffic and the push to get paid by AI companies.