Digiday wanted to find out how millennial editors choose the news for their millennial audience. So we stopped in at Mic for its daily editorial meeting.
Every weekday at 9:45 a.m., the young staff at Mic make their way to the kitchen with open laptops. They congregate around a small island as editorial director Slade Sohmer kicks off the morning news meeting. About a dozen editors pitch stories for that day.
The big story on a recent Thursday morning was the arrest of pharmaceutical bad boy Martin Shkreli. Other news on the docket: Russian president Vladimir Putin’s praise for Donald Trump, the recall of exploding hoverboards, and the Freddie Gray case in Baltimore. The frequent twist: finding the millennial angle.
In addition to news and views, the millennial-focused publication also has sections like “Connections,” which covers everything from emojis to female orgasms and violence against sex workers.
Watch our video to find out how the editors at Mic planned out the news day.
-
‘Death by a thousand paper cuts’: Publishers fret over alternative ID overload hurting site performance
Publishers lack the data to know which IDs they can afford not to support and are worried a surplus of IDs can slow page-load speeds and lower sites' search rankings.
-
Member ExclusiveMedia Buying Briefing: Separating agency progress from posturing around carbon reduction and sustainability
Could it be that the media world is finally taking concrete steps toward decarbonization — or will many of the efforts underway become the butt of a joke (or worse, the focus of an upcoming John Oliver segment)?
-
How The Independent is getting brands on board to advertise against breaking news
Advertisers are skittish about breaking news, but The Independent's Blair Tapper is trying to humanize the programmatic funnel to keep them spending during a tumultuous news cycle.
-
Sponsored<strong>How marketers are responding to shoppers’ wants this holiday season</strong>
Matthew Tilley, executive director, marketing, Vericast With the holidays right around the corner, the economy may force some consumers to adjust their plans and stretch their dollars even further. While some shoppers may rein in their spending, others will still go all out despite a cloudy economic outlook. Given the current economic climate, consumers are […]
-
Overheard at Dmexco 2022
Ad tech's jamboree in Germany is back IRL after two years with dissenting voices striking a note of caution.
-
Member ExclusiveDigiday+ Research: What are publishers’ priorities heading into Q4?
Digiday asked publisher professionals what their business priorities will be in the next six months, as economic uncertainty persists and Q4 rapidly approaches.
