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The case for and against agencies betting on tokens the way they bet on media
Media
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Special Projects
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Media
The Creator Economy
‘A classic commons problem’: Publishers are going notifications crazy
November 29, 2016
Media
‘The underbelly of the internet’: How content ad networks fund fake news
November 28, 2016
Publishing in the Platform Era
Facebook’s turned to TV to boost Facebook Live
November 28, 2016
Beyond Ads
‘It can’t be optimized’: Agency buyers see comScore’s value diminishing
November 28, 2016
Media
Conde Nast Britain’s 18-person native ad team accounts for half its digital revenue
November 28, 2016
Media
How Le Monde is taking on fake news
November 25, 2016
Media
Best of the week: Programmatic’s alt-right problem and Facebook’s double edged sword
November 23, 2016
Media
‘They are taking the bait’: Columnist Michael Wolff on why the media blew it on Trump
November 23, 2016
Beyond Ads
How publishers will wring more money out of their gift guides
November 23, 2016
Audio Anywhere
UK digital audio landscape: ‘Audio is the new video’
November 23, 2016
The Confessions
Confessions of a national newspaper exec: ‘Publishers haven’t got their shit together’
November 23, 2016
Media
‘It was a fad’: Many once-hot viral publishers have cooled off
November 23, 2016
Media
‘Unique or newsworthy’: How the Philadelphia Eagles approach live video
November 23, 2016
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