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As TikTok teeters, YouTube, Meta, Snapchat and more race to claim its ad dollars with incentives, discounts
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WTF Series
WTF…are standard contractual clauses
August 7, 2020
Media
‘You have to innovate on the value’: The disparate state of virtual event ticketing
August 7, 2020
Future of Work
‘We have our work cut out for us’: How Havas is launching a major campaign to overcome its lack of racial diversity in the U.S.
August 7, 2020
Content & Commerce
‘Take back some market share from Amazon’: Publishers are testing their own versions of Prime Day
August 7, 2020
Managing Through Crisis
How the alternative holding agency groups are hitting growth spurts even during the downturn
August 7, 2020
Marketing on Platforms
‘Building up a community first’: Instagram Reels has little on offer for advertisers — for now
August 6, 2020
Marketing on Platforms
‘There’s been no emails or interest’: As the drama over TikTok intensifies, advertiser interest cools
August 6, 2020
The Programmatic Publisher
‘Turns into the Super Bowl’: Media companies prepare for political ad dollars to roll in
August 6, 2020
Subscriptions
How The 19th relied on memberships and funding to launch during a pandemic
August 5, 2020
Publishing in the Platform Era
‘Let the buyers know you exist’: How Morning Brew plans to grow brand ad dollars from its base of direct response
August 5, 2020
The Programmatic Marketer
‘A significant uptick in deal flow’: Why Europe is becoming a hotbed of ad tech innovation
August 5, 2020
Media
‘We can be agile and evolve’: News UK is quickly growing a 7-figure incremental revenue stream from social video
August 5, 2020
Media
Lack of events revenue squeezes B2B media, forcing virtual volume — and innovation
August 4, 2020
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