The one chart you need to understand what’s going on in ad tech

Programmatic advertising is an industry that’s growing fast — but also confuses the hell out of people. (This is why Digiday is having a WTF Programmatic event in July.)

None of that, of course, stops people from talking about it endlessly, while publishers struggle to make ends meet in an era of plummeting ad prices. This state of affairs was recently capture perfectly, and with tongue firmly in cheek, at the Digiday Publishing Summit Europe. Matt O’Neill, the head of product at Unanimis, the sales house of Orange Telecom, presented that state of ad tech in one chart. (The Business Insider branding is part of the joke — we think.) We suspect many will find this resonates.

onecharprogrammatic

https://digiday.com/?p=77755

More in Media

Media Briefing: ‘Cloudflare is locking the door’: Publishers celebrate victory against AI bot crawlers 

After years of miserably watching their content get ransacked for free by millions of unidentified AI bot crawlers, publishers were finally thrown a viable lifeline. 

Vogue faces new headwinds as Anna Wintour — who agency execs say made ad dollars flow — shifts focus

Anna Wintour’s successor at Vogue will have to overcome the myriad of challenges facing fashion media and the digital publishing ecosystem.

Here are the biggest misconceptions about AI content scraping

An increase in bots scraping content from publishers’ sites represents a huge threat to their businesses. But scraping for AI training and scraping for real-time outputs present different challenges and opportunities.