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Social Campaigning: Obama is really going to have to perfect his social media skills if he wants to win a second term. It was the under-29 demographic that got Obama in the White House in the first place, and he will once again need to win their fickle support if he wants to stay there. And connecting with young people of course means using social media. However, as this Mashable op-ed points out, “The element of surprise is gone” In 2008 social media was still a relatively new and growing thing (Foursquare didn’t even exist yet, to give you a better picture). In 2008, Obama had an edge by embracing social media and using it in his campaign; however, today he has no such advantage. Social media has become a regular part of political campaigning efforts. Obama will really need to engage and maintain an ongoing dialogue with young people if he is going to get their votes. Mashable
Video of the Day: Maybe Obama should consider this strategy: Make a viral hit, like this star-studded campaign video backing San Francisco’s mayoral candidate Ed Lee. Wired
Know Thy Neighbor: There are online communities for just about everything, but what about the real, physical community you live in? Nextdoor is just that, a private online community for neighborhoods. Unlike other community-centered sites and forums that aren’t that regulated, Nextdoor has a set of rules to ensure that users actually live in the neighborhoods that they sign up for. People must also use their real names to use the site in order keep people on their best behavior. While in many cases (most notably Google Plus) real-name policies get a lot of heat, but for a specialized, private social network based on people’s home addresses, it does make sense to require real names. The point of Nextdoor is to use the Web to strengthen real-life community connections. We’ll have to wait and see if people will actually want to join or if they feel like they have enough social networks already. NYT
Tumblr of the Day: Oh to be a royal. Kate Middleton for the Win
Comic of the Day: You don’t still have an AOL email address, do you? The Oatmeal
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How agencies adapt as bots evolve
Social media bots may represent just a sliver of an app's total users, but it turns out they may be generating more content than we were previously aware. The challenge is separating the good ones from the bad.
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Publishers feel the crunch of cookieless browsers like Apple’s Safari
Bid enrichment provides publishers the means of sprucing up their cookieless impressions to improve their value in advertisers’ eyes.
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Why Hearst is building a commerce marketplace
Publisher commerce marketplaces aren't always successful, but Hearst's Sheel Shah hopes his company's new marketplace will capitalize on the natural evolution of its readers' online shopping habits.
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Sponsored<strong>How marketers are responding to shoppers’ wants this holiday season</strong>
Matthew Tilley, executive director, marketing, Vericast With the holidays right around the corner, the economy may force some consumers to adjust their plans and stretch their dollars even further. While some shoppers may rein in their spending, others will still go all out despite a cloudy economic outlook. Given the current economic climate, consumers are […]
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‘Death by a thousand paper cuts’: Publishers fret over alternative ID overload hurting site performance
Publishers lack the data to know which IDs they can afford not to support and are worried a surplus of IDs can slow page-load speeds and lower sites' search rankings.
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Member ExclusiveMedia Buying Briefing: Separating agency progress from posturing around carbon reduction and sustainability
Could it be that the media world is finally taking concrete steps toward decarbonization — or will many of the efforts underway become the butt of a joke (or worse, the focus of an upcoming John Oliver segment)?
