NYC Needs a PayPal: Hunch cofounder and investor Chris Dixon is sort of the Pied Piper of New York’s perpetually nascent startup community. There’s long been questions why New York, the home to so much innovation in other fields, badly trails Silicon Valley and other places when it comes to tech. The answer is a jumbled mess, but Dixon hits on a simple point. New York needs a home run. The Valley is still enjoying the fruits of PayPal, nearly a decade after its $1.5 billion exit. Its sale to eBay spawned a generation of angel investors and entrepreneurs. The “PayPal Mafia” has backed scores of companies, including Facebook. New York hasn’t had that exactly. There was DoubleClick, but no billion-dollar companies in the consumer tech space. Right now hopes are pinned on Foursquare being that company. It’ll never be the scale of a Silicon Valley infrastructure plays, but if New York can corner the market on services and digital media it’ll get a jump on its bigger rival across the country.
The March of Google+: It looks like Google has a definite hit that’s expanding beyond nerdy early-adopter circles. A report pegs Google+ now at 25 million users. More importantly, they’re actually continuing to use the service.
Mining Twitter Data: Social Flow has another interesting analysis of Twitter behavior data for publisher accounts. One of the most interesting aspects is the graphic on what tweets are clicked the most for different publications — and the words those tweets contain.
With Roku leading the pack, study says 94% of households are reachable through CTV
Connected TV remains on the rise in programmatic advertising, fueled by the popularity of Roku, Samsung and Amazon devices.
Digital investors take time out as British Pound plummets
Don’t expect an M&A frenzy, despite Sterling’s historic low, as volatility cools investors’ appetites.
Member ExclusiveMedia Briefing: The pros, cons of three pricing models for publisher, sportbook content deals
Publishers and sportsbooks are looking for new payout models beyond the standard cost-per-acquisition structure, which is priced on average between $200-500 per new customer.
SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
The New York Times looks to gaming product to grow subscriptions
The Times' use of games as a subscriber funnel is part of a renewed focus on gaming sparked by the company's acquisition of Wordle in January.
Inside the NFL’s youth-focused social strategy
As part of the NFL Content Creator Network, the league is engaging with fans in new, innovative ways via gaming or just through creative social media activations.