Nicki Minaj vs. Taylor Swift: Internet is #TeamNicki, data shows

World War III almost broke out last night when Taylor Swift and Nicki Minaj traded barbs on Twitter.

It all started when Minaj took to her personal Twitter account, as one does, to vent about not getting a nomination for MTV’s Music Video of the Year Award for her iconic “Anaconda” video, which garnered 19.6 million views within 24 hours of its release — a Vevo record.

“If I was a different ‘kind’ of artist, Anaconda would be nominated for best choreo and vid of the year as well,” she tweeted. (The video was, however, nominated in the Best Female Video and Best Hip Hop Video categories.)

Minaj rightly characterized “Anaconda” as an Internet phenomenon: Ellen Degeneres released a parody music video, untold hilarious memes were created,

Two hours later, Minaj then tweeted:

Active Twitter user and popular singer Taylor Swift perceived that as a subtweet since her “Bad Blood” video was nominated for the marquee award. The video inched past Minaj’s previous Vevo record and amassed 20.1 million views within the first 24 hours.

Anyway, Swift was stunned.

Minaj then said she wasn’t talking about Swift, so shush:

With Swift jumping into the conversation and seemingly making it about her, Minaj and Team Minaj (her fans) said Swift’s comments were clouding Minaj’s point about racism in the music industry. Minaj retweeted fans echoing that point:

The tiff eventually died down, but Twitter users remained riled up about it. Both “Nicki” and “Taylor” trended on Twitter, with the former collecting 641,000 tweets per Topsy and the latter totaling 482,000 tweets, respectively.

CNN dissects what the fight boiled down to:

Many said the stars’ exchange showed a double standard: Swift was widely praised as brave for speaking up about problems in the music industry last month — now Minaj was getting lashed for doing the same.

Nicki was making an important point, they argued: Not all women’s experiences are the same, but black women don’t often get taken as seriously. Users expressed disapproval with the contrasting way some media portrayed the respective artists: Taylor Swift — beautiful, pure; Nicki Minaj — hysterical, angry.

Twitter data from Brandwatch revealed that the sentiment was even between the two because of their language, like “love” is difficult to analyze. “It is clear many people thought Swift should have thought through her tweet more, or stayed out of the conversation altogether,” said analyst Kellan Terry.

Interestingly, although Minaj’s Twitter following is a third of the size compared to Swift’s (19.8 million vs. 60.8 million), Minaj’s Twitter handle and hashtag (#NickMinaj) were tweeted more, perhaps showing that Minaj’s fans are more passionate and dedicated to their queen.

When the data is broadened across the Internet, including Facebook and Google sentiment, more people were talking about Swift than Minaj, though — but they were fiercely negative about her, according to 30dB Opinion Search.

swift minaj

And of course, many were tempted to make a “Bad Blood” joke in relation to the Swift-Minaj kerfuffle. Data from Amobee Intelligence shows that 70 percent of tweets across digital outlets and social media related to the song.

More in Media

Publisher strategies: Condé Nast, Forbes, The Atlantic, The Guardian and The Independent on key revenue trends

Digiday recently spoke with executives at Condé Nast, Forbes, The Atlantic, The Guardian and The Independent about their current revenue strategies for our two-part series on how publishers are optimizing revenue streams. In this second installment, we highlight their thoughts on affiliate commerce, diversification of revenue streams and global business expansion.

How sending fewer emails and content previews improved The New Yorker’s newsletter engagement

The New Yorker is sending newsletters less frequently and giving paid subscribers early access to content in their inboxes in an effort to retain its cohort of 1.2 million paid subscribers and grow its audience beyond that.

The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business

Enhancements to Amazon Publisher Cloud and debut of Signal IQ represent the triopolist’s latest adland overture.