Lock in a year of Digiday+ for 35% less.
Tumblr has already given birth to books. Now it’s leading to a Web video show.
Newsweek is launching a Tumblr TV show, hosted by Jessica Bennett and Brian Ries, the tag-team who runs the influential Newsweek Tumblr. The idea behind the show is to use Newsweek parent company’s TV show to craft a regular video show dedicated to the Tumblr’s random assortment of ideas and oddities — not unlike the vibe cultivated throughout Tumblr.
“We were thinking we’d answer questions, do some behind-the-scenes videos, perhaps a snack taste test at the IAC Building, intern Olympics … you know, random stuff that we think our followers will like,” Bennett said in an e-mail.
The first episode, if all goes planned, will run tomorrow on the Newsweek’s Tumblr. The hosts are inviting ideas from their Tumblr followers to incorporate into the show, which will be an undetermined length.
More in Media
Vox Media CRO Geoff Schiller joins Screenvision as CEO
Vox Media CRO Geoff Schiller will become CEO of cinema ad firm Screenvision, setting sights on Gen Z and a strong pipeline of movies.
Brands are getting creative as fuel costs raise shipping fees
UPS now has surge emergency fees for goods coming from India, China and Hong Kong to the United States.
The healthcare creator is finally diagnosing how they best fit into the creator economy
Healthcare creators are powerful brand partners, but they have to fit into the creator economy without sacrificing their credibility.