MySpace Ahead of Its Time? Highlights from DPS
The first full day at Digiday’s Digital Publishing Summit in Bonita Springs, FL has been a lively one. Publishers and brands alike have gathered to discuss the current state of digital publishing and its future, covering topics like the importance of data mining to the publisher, the role of GRPs, digital publishing in a multiplatform era and more. Here are some notable quotes from the day:
“People who think video will be like display will be left behind.” – Jason Krebs, svo and CMO, Tremor Video
“[Mobile traffic] is a net loss for us until we figure it out.” – Dan Hickey, svp digital engagement, Meredith
“We focus on MVU’s most valuable unique users. Publishers should focus on loyal users, not one-and-done search hits.” – Rob Grady, COO Wetpaint
“Publishers know they need to embrace automated buying but are hesitant. It’s like me in my 40s. I know I need to go back to the gym. I’m hoping it won’t take the doctor telling me my cholesterol is too high to get me to go.” — Kirk McDonald, president, Pubmatic
“MySpace was both shit and ahead of its time.” – Matt Barash, vp audience monetization, Forbes
“Wide aperture edit gets audiences to sample. Narrow aperture edit drives audience loyalty.” – Jim Spanfeller, CEO Spanfeller Group
“We need to do a better job with marketers telling them why the GRP is a lazy metric.” – Barry Lowenthal, CEO, Media Kitchen
“Content is king, but data isn’t far behind.” – Dan Hickey, svp digital engagement, Meredith
‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies
Some European publishers believe alternatives to the third-party cookies, probabilistic or deterministic, will do more harm than good to their ads businesses.
Media Briefing: Why Leaf Group spun off its media arm into a standalone company
World of Good's newly appointed CEO Lindsey Abramo spoke with Digiday about her plans to lean into experiential and embrace niche vs. scale.
Dentsu’s latest ad report shows slowed growth, driven mostly by inflation
The good news in Dentsu's ad forecast is that there's still growth. The bad news: most of the growth is the result of inflation, while real ad pricing actually dropped a bit.
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
How chef influencer Tue Nguyen works with the BuzzFeed Creator Network
BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own.
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?