Myers Report Predicts Ad Spend

Agencies spent $47.6 billion in digital marketing in 2010, about 8 percent of the total ad spending for the year. That figure will rise rapidly during the next decade, per the Jack Myers Media Business Report 2020 Vision. The report projects that digital marketing spending will reach $300 billion by 2020, representing 40 percent of the report’s projected total advertising and marketing expenditures of $760 billion. Driving factors in the rise in spending are predicted to include advancing targeting technology, social media convergence and the development of new devices. Learn more about the report here

https://digiday.com/?p=831

More in Media

WTF is behind the explosion of faceless creators? 

Brands are rapidly increasing their spending on faceless creators, showing the unique benefits of working with this type of influencer.

In Graphic Detail: As ‘Grow a Garden’ booms, a new report shows the marketing power of Roblox

The explosive growth of “Grow a Garden” has brought new attention to Roblox — and rejuvenated marketers’ interest in its advertising power.

A hand rising from the bottom of the image holds a weight inscribed with the word 'brand,' symbolizing the effort of lifting and strengthening a brand, in line with influencer marketing’s role in brand lift and advocacy.

Brand deals surge for golf creators as the sport’s popularity spikes

Golf is booming, and so is influencer marketing. As a result, golf creators are signing an unprecedented number of brand deals in 2025.