Digiday Publishing Summit: Prices rise Aug. 5

Hear from execs at The New York Times, Thomson Reuters, Trusted Media Brands and many others

SECURE YOUR SEAT

Myers Report Predicts Ad Spend

Agencies spent $47.6 billion in digital marketing in 2010, about 8 percent of the total ad spending for the year. That figure will rise rapidly during the next decade, per the Jack Myers Media Business Report 2020 Vision. The report projects that digital marketing spending will reach $300 billion by 2020, representing 40 percent of the report’s projected total advertising and marketing expenditures of $760 billion. Driving factors in the rise in spending are predicted to include advancing targeting technology, social media convergence and the development of new devices. Learn more about the report here

https://digiday.com/?p=831

More in Media

The lead image shows an illustration of a person playing computer games.

Ahead of GTA 6, Rockstar Games is staffing up its creator platform division with an eye toward UGC creators

Grand Theft Auto’s creator platform continues to evolve, with the company making key hires ahead of the release of “Grand Theft Auto 6.”

The coalition of the willing (and unable): publishers rally to wall off AI’s free ride

That coalition is taking shape in the form of a technical framework designed to let publishers control who can access their content, and under what terms.

Illustration of a hand reaching of a computer screen to shake a man's hand.

Creators are standing up IRL events to soak up more of brands’ marketing dollars

For brands, the ability to measure performance is a key motivator to lean into creators’ IRL events. Across the board, brands are more closely scrutinizing the performance of their creator marketing spend, pushing to experiment with channels that have more easily measurable performance metrics in the form of conversions or foot traffic.