My So-Called Digilife

MTV Knows Millennials: MTV has become more and more focused on attracting and maintaining a younger audience (with shows like Skins and 16 and Pregnant). The brand has an incredibly strong social media presence — MTV was Facebook's number one fastest-growing brand last year — and used that to further get to know their audience in a recent study on the digital habits of millennials. In this AdAge article, Nick Shore, senior VP-strategic consumer insights and research at MTV, shares some key findings from the study. The findings are not surprising — like the fact that millennials are obsessed with being connected at all times and expect constant feedback, that millennials are experts at self-editing their online selves, that millennials are used to so many forms of digital communication and have developed etiquette for these various modes of communication — but they are kind of depressing. They make my generation sound like pathetic, insecure and self-absorbed Internet addicts. AdAge

Twitter Governance: Venezuelan president Hugo Chavez is using Twitter to govern his country while he receives cancer treatment in Cuba. He has done everything from approve a budget for a trash collection program to cheer on his country’s football team. You can follow him here: @chavezcandanga. Guardian

There’s an App for That: In the wake of the Murdoch phone hacking scandal, there is now a Google Chrome browser add-on available that blocks all Murdoch-controlled sites. It’s called Murdoch Block, and it gives users a warning every time they attempt to load any of the over 100 Murdoch-controlled sites. Straight

Video of the Day: This guy recites Shakespeare as 25 different celebrities. Random but cool.

Tumblr of the Day: Can’t live with them, can’t live with out them? Clients From Hell

https://digiday.com/?p=3702

More in Media

Media Briefing: Publishers search for new ways to grow (and authenticate) audiences, overheard at the Digiday Publishing Summit

“[Advertisers] already pay data providers for data. So why not pay the publisher?”

Research Briefing: Publishers’ revenue sources are top of mind at Digiday Publishing Summit

In this week’s Digiday+ Research Briefing, we examine which revenue streams were top of mind for publishers at the Digiday Publishing Summit, how TikTok is getting even more marketing spend from brands and retailers despite facing a potential U.S. ban, and how Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs, as seen in recent data from Digiday+ Research.

How Forbes is testing its SSPs to improve programmatic ad revenue

Forbes has been running tests with its SSPs to improve the ad tech firms’ contributions to the publisher’s revenue.