MTV Knows Millennials: MTV has become more and more focused on attracting and maintaining a younger audience (with shows like Skins and 16 and Pregnant). The brand has an incredibly strong social media presence — MTV was Facebook's number one fastest-growing brand last year — and used that to further get to know their audience in a recent study on the digital habits of millennials. In this AdAge article, Nick Shore, senior VP-strategic consumer insights and research at MTV, shares some key findings from the study. The findings are not surprising — like the fact that millennials are obsessed with being connected at all times and expect constant feedback, that millennials are experts at self-editing their online selves, that millennials are used to so many forms of digital communication and have developed etiquette for these various modes of communication — but they are kind of depressing. They make my generation sound like pathetic, insecure and self-absorbed Internet addicts. AdAge
Twitter Governance: Venezuelan president Hugo Chavez is using Twitter to govern his country while he receives cancer treatment in Cuba. He has done everything from approve a budget for a trash collection program to cheer on his country’s football team. You can follow him here: @chavezcandanga. Guardian
There’s an App for That: In the wake of the Murdoch phone hacking scandal, there is now a Google Chrome browser add-on available that blocks all Murdoch-controlled sites. It’s called Murdoch Block, and it gives users a warning every time they attempt to load any of the over 100 Murdoch-controlled sites. Straight
Video of the Day: This guy recites Shakespeare as 25 different celebrities. Random but cool.
Tumblr of the Day: Can’t live with them, can’t live with out them? Clients From Hell
Member ExclusiveMedia Briefing: A timeline of media unions’ actions this quarter
Media unions are working to get contracts signed by the end of the year, and are using strikes, pickets and rallies to try and accomplish those goals.
BuzzFeed, Hearst, other publishers, replace lavish holiday parties with more subdued celebrations
BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées.
Member ExclusiveMedia Buying Briefing: The latest media agency estimates for 2023 revenue are out and they remain, well, upbeat
Two holding company media agency analysts continue to hold a more positive, if slightly tempered outlook on 2023 given strong results for 2022.
SponsoredHow premium programmatic video is evolving
Leo O’Connor, senior vice president, advertising, Paramount Change in the advertising and media industry often feels slow and chaotic — but when viewed with perspective, change happens relatively fast and follows a logical path. This is certainly the case with programmatic advertising and the rise of streaming. Audiences want the freedom to watch content however […]
The case for and against publishers continuing holiday-specific commerce coverage post-Black Friday weekend
Black Friday is over but publishers are up in the air about whether or not to continue covering holiday sales in the lead up to the holidays.
Why PMG’s Nike win doesn’t seem all that unusual for the indie media agency
The Texas-based independent agency continues to grow its roster of clients after landing Nike's media AOR business for North America.