MTV Knows Millennials: MTV has become more and more focused on attracting and maintaining a younger audience (with shows like Skins and 16 and Pregnant). The brand has an incredibly strong social media presence — MTV was Facebook's number one fastest-growing brand last year — and used that to further get to know their audience in a recent study on the digital habits of millennials. In this AdAge article, Nick Shore, senior VP-strategic consumer insights and research at MTV, shares some key findings from the study. The findings are not surprising — like the fact that millennials are obsessed with being connected at all times and expect constant feedback, that millennials are experts at self-editing their online selves, that millennials are used to so many forms of digital communication and have developed etiquette for these various modes of communication — but they are kind of depressing. They make my generation sound like pathetic, insecure and self-absorbed Internet addicts. AdAge
Twitter Governance: Venezuelan president Hugo Chavez is using Twitter to govern his country while he receives cancer treatment in Cuba. He has done everything from approve a budget for a trash collection program to cheer on his country’s football team. You can follow him here: @chavezcandanga. Guardian
There’s an App for That: In the wake of the Murdoch phone hacking scandal, there is now a Google Chrome browser add-on available that blocks all Murdoch-controlled sites. It’s called Murdoch Block, and it gives users a warning every time they attempt to load any of the over 100 Murdoch-controlled sites. Straight
Video of the Day: This guy recites Shakespeare as 25 different celebrities. Random but cool.
Tumblr of the Day: Can’t live with them, can’t live with out them? Clients From Hell
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How The Guardian’s Luis Romero is selling the legacy U.K. publication in the U.S.
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SponsoredBrands are optimizing video production to drive user acquisition
Sponsored by QuickFrame by MNTN With brands increasingly investing in video ads on social media, marketers are enhancing their video production capabilities to unlock growth on Facebook and Instagram. Especially urgent in an uncertain economic climate, brands must minimize production costs while creating a high enough volume of social media videos to identify the creative […]
‘It has to be built in’: How agencies strive to advance their diversity goals
There often is no blueprint for diversity in the corporate world, and many initiatives at media agencies have been works in progress over the last few years.
Publishers tout generative AI opportunities to save and make money amid rough media market
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