9 spots left:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

REGISTER

Mozilla’s Firefox to begin blocking Adobe Flash in 2017

Mozilla’s Firefox is joining the conga line of companies ditching Adobe Flash.

Beginning in 2017, Firefox users will be offered an option to activate a Flash-enabled video, meaning the buggy software will no longer load automatically. Mozilla blamed Flash’s swath of “stability, performance, and security issues” for the change.

Prior to the click-to-activate option rolling out to all users, Mozilla will block certain Flash content that is “not essential to the user experience,” such Flash-enabled ads and videos. “These and future changes will bring Firefox users enhanced security, improved battery life, faster page load, and better browser responsiveness,” the company said.

Adobe Flash has long been denounced by users for its weak security and performance problems, so developers are gravitating to the more stable HTML5. With the recent news that other popular browsers, such as Google’s Chrome and Apple’s Safari, banishing Flash, its time is soon officially coming to an end.

More in Media

As publishers await click data, Google’s AI visibility push complicates the opt-out decision

Google is moving on two fronts: working up the U.K’s Competition and Markets Authority-mandated search opt-out publishers have long sought, while enhancing AI Overviews in ways that could make opting out less appealing.

WTF is the AI training opt-out policy token?

Major AI companies are backing a new AI training opt-out standard proposal for publishers, but it exposes deeper tensions over AI scraping.

Creators see promise in Instagram’s long-form push, but question whether exposure is enough 

Instagram wants to pull long-form creators away from YouTube, but is it offering enough? Experts weigh in on the platform’s pivot.