Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
Mozilla’s Firefox is joining the conga line of companies ditching Adobe Flash.
Beginning in 2017, Firefox users will be offered an option to activate a Flash-enabled video, meaning the buggy software will no longer load automatically. Mozilla blamed Flash’s swath of “stability, performance, and security issues” for the change.
Prior to the click-to-activate option rolling out to all users, Mozilla will block certain Flash content that is “not essential to the user experience,” such Flash-enabled ads and videos. “These and future changes will bring Firefox users enhanced security, improved battery life, faster page load, and better browser responsiveness,” the company said.
Adobe Flash has long been denounced by users for its weak security and performance problems, so developers are gravitating to the more stable HTML5. With the recent news that other popular browsers, such as Google’s Chrome and Apple’s Safari, banishing Flash, its time is soon officially coming to an end.
More in Media
Ad industry tallies early losses from Apple’s Safari tracking block
A week after Apple’s Safari block, the ad industry is still waiting for the other shoe to drop.
Welcome to Creator University: Inside the colleges building creator economy programs
As more young folks seek to enter the creator economy, universities are offering classes covering every layer of the still-growing ecosystem.
For some publishers, agentic advertising is still a question of ROI
Despite the hype around agentic media buying, some publishers remain skeptical of its potential to deliver meaningful revenue.