Save 35% on an annual Digiday+ membership. Ends June 5.
It used to be startups that hogged the spotlight at South by Southwest. Now brands are getting in on the action. David Berkowitz, vp of emerging media and innovation at 360i, was most impressed by American Express’ AmEx Sync technology, which lets brands and retailers offer special deals that consumers can redeem on Twitter. Berkowitz says this was the most impressive product announced at SXSW because it will change the way we think about social commerce.
“In the year that AKQA’s Rei Inamoto presented a keynote talk on why ad agencies should act more like tech startups, a 162-year-old financial services company acted like a tech startup, and stole the attention away from the thousands of startups represented there.”
Click here to read the entire article. Follow Berkowitz on Twitter @DBerkowitz.
More in Media
YouTube’s AI remix push exposes a looming reckoning for the creator economy
YouTube’s Gemini Omni integration has highlighted some of the major problems generative AI poses in the creator economy.
Why creator Lola Torres prefers the stability of affiliate marketing over brand partnerships
Creator Lola Torres on the hustle of building her career in affiliate marketing, the challenge of creator programs, and more.
Media Briefing: Perplexity’s new ‘trust and transparency’ pitch does little to win over publishers
Perplexity wants to be a trusted partner to publishers, but a growing list of copyright lawsuits are making that a difficult sell.