
It used to be startups that hogged the spotlight at South by Southwest. Now brands are getting in on the action. David Berkowitz, vp of emerging media and innovation at 360i, was most impressed by American Express’ AmEx Sync technology, which lets brands and retailers offer special deals that consumers can redeem on Twitter. Berkowitz says this was the most impressive product announced at SXSW because it will change the way we think about social commerce.
“In the year that AKQA’s Rei Inamoto presented a keynote talk on why ad agencies should act more like tech startups, a 162-year-old financial services company acted like a tech startup, and stole the attention away from the thousands of startups represented there.”
Click here to read the entire article. Follow Berkowitz on Twitter @DBerkowitz.
More in Media

Roblox earnings: Why the platform paid out $280 million to creators in the last quarter
Content creators in Roblox, which the company often refers to as “developers,” are a very different beast from creators on other platforms.

Media Briefing: Some podcast execs are not won over by Spotify’s video efforts yet
Some podcast execs expanding their video production efforts aren’t won over by Spotify’s push into video podcasts yet, due in part to growth they’re seeing on YouTube.

Why LinkedIn is spotlighting the average watch time metric to support its video push
The company believes more creators will make the jump to LinkedIn for the opportunity to be in front of marketers, investors and other business decision-makers.