It used to be startups that hogged the spotlight at South by Southwest. Now brands are getting in on the action. David Berkowitz, vp of emerging media and innovation at 360i, was most impressed by American Express’ AmEx Sync technology, which lets brands and retailers offer special deals that consumers can redeem on Twitter. Berkowitz says this was the most impressive product announced at SXSW because it will change the way we think about social commerce.
“In the year that AKQA’s Rei Inamoto presented a keynote talk on why ad agencies should act more like tech startups, a 162-year-old financial services company acted like a tech startup, and stole the attention away from the thousands of startups represented there.”
Click here to read the entire article. Follow Berkowitz on Twitter @DBerkowitz.
More in Media
Media Briefing: How Dow Jones is developing an AI model to help its planning team respond to advertisers’ RFPs
This week’s Media Briefing looks at how Dow Jones is incorporating generative AI tools into its ad ops workflows.
Snap survey: How brands’ retail media strategies are maturing
That was the overarching theme at Digiday Media’s Retail Media Strategies event held in New York City last month.
What happens in the Google ad tech antitrust trial now that testimony is done?
While some observers felt like there were no “bombshells” during the testimony, there was still a sense of vindication that some evidence has come to light.