Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
It used to be startups that hogged the spotlight at South by Southwest. Now brands are getting in on the action. David Berkowitz, vp of emerging media and innovation at 360i, was most impressed by American Express’ AmEx Sync technology, which lets brands and retailers offer special deals that consumers can redeem on Twitter. Berkowitz says this was the most impressive product announced at SXSW because it will change the way we think about social commerce.
“In the year that AKQA’s Rei Inamoto presented a keynote talk on why ad agencies should act more like tech startups, a 162-year-old financial services company acted like a tech startup, and stole the attention away from the thousands of startups represented there.”
Click here to read the entire article. Follow Berkowitz on Twitter @DBerkowitz.
More in Media
As publishers await click data, Google’s AI visibility push complicates the opt-out decision
Google is moving on two fronts: working up the U.K’s Competition and Markets Authority-mandated search opt-out publishers have long sought, while enhancing AI Overviews in ways that could make opting out less appealing.
WTF is the AI training opt-out policy token?
Major AI companies are backing a new AI training opt-out standard proposal for publishers, but it exposes deeper tensions over AI scraping.
Creators see promise in Instagram’s long-form push, but question whether exposure is enough
Instagram wants to pull long-form creators away from YouTube, but is it offering enough? Experts weigh in on the platform’s pivot.