Join us at the Digiday Publishing Summit from March 24-26 in Vail
A study recently released by MediaMind showed that although online display is the largest advertising channel for financial services, almost 68 percent of all impressions go to waste from the second impression onward. That means that first impressions really do make the best impression, literally, since users are most likely to convert after the first exposure.
The study also showed that ads from credit card companies receive the highest conversion rate and highest click-through rate, which just confirms that even in economic uncertain times, consumers are still looking at ways to spend more than save.
View a summary of the study’s findings here
More in Media
The Trump tariffs are forcing creators to overhaul their side businesses
The Donald Trump administration’s tariffs, which impose an additional 10 percent duty on Chinese imports, have led to an increase in creators’ business costs.
Brands’ interest in “Grand Theft Auto” is mounting — but questions about brand safety remain
Although it remains unclear whether Rockstar’s stance toward brands will soften for “GTA 6,” the game developer is certainly aware of “GTA’s” power as a distribution network, both for its own products and for outside advertisers.
Media Briefing: Podcasters test different types of paywalls for subscriptions
Podcasters discuss testing out different podcast subscriptions, and how to grow them as a complement (or alternative) to advertising revenue at this year’s On Air Fest event.