Nine passes left to attend the Digiday Publishing Summit
CBS CEO Leslie Moonves speaking at the Deutsche Bank Media & Telecom Conference in Palm Beach, Fla on Monday stated that CBS would enforce “substantial increases” in ad rates, reaching into the double digits. Moonves reported a 40 percent increase in the January “scatter sales” period, when the company sells remaining ad inventory. Moonves was unfazed by the prospect of marketers rebelling at higher fees.
“We’ll just sell it all in scatter,” Moonves told the conference, if marketers balked at the potentially much higher rates. Moonves also predicted that the company would earn $2.5 billion in annual retransmission consent fees and emphasized that the company’s ad time is “vastly undervalued. Watch Moonves’ keynote from the conference here
More in Media
Substack creators attribute their boost in subscribers to the platform’s community tools
Substack’s ongoing efforts to win over creators by becoming a community platform are winning over writers who value being part of a vibrant creative community.
Media Briefing: Here are the hurdles to Perplexity’s pitch as the publisher-friendly LLM
Publishers are cautiously optimistic about Perplexity’s new revenue share model, but remain concerned about issues of adoption, payment terms and transparency.
How Gabriella Gomez built a six-figure career on TikTok Live without signing sponsorship deals
Top U.S. TikTok Live star Gabriella Gomez has made livestreaming on TikTok into a lucrative career — without relying on brand partnerships.