Join us at the Digiday Publishing Summit from March 24-26 in Vail
CBS CEO Leslie Moonves speaking at the Deutsche Bank Media & Telecom Conference in Palm Beach, Fla on Monday stated that CBS would enforce “substantial increases” in ad rates, reaching into the double digits. Moonves reported a 40 percent increase in the January “scatter sales” period, when the company sells remaining ad inventory. Moonves was unfazed by the prospect of marketers rebelling at higher fees.
“We’ll just sell it all in scatter,” Moonves told the conference, if marketers balked at the potentially much higher rates. Moonves also predicted that the company would earn $2.5 billion in annual retransmission consent fees and emphasized that the company’s ad time is “vastly undervalued. Watch Moonves’ keynote from the conference here
More in Media
The Trump tariffs are forcing creators to overhaul their side businesses
The Donald Trump administration’s tariffs, which impose an additional 10 percent duty on Chinese imports, have led to an increase in creators’ business costs.
Brands’ interest in “Grand Theft Auto” is mounting — but questions about brand safety remain
Although it remains unclear whether Rockstar’s stance toward brands will soften for “GTA 6,” the game developer is certainly aware of “GTA’s” power as a distribution network, both for its own products and for outside advertisers.
Media Briefing: Podcasters test different types of paywalls for subscriptions
Podcasters discuss testing out different podcast subscriptions, and how to grow them as a complement (or alternative) to advertising revenue at this year’s On Air Fest event.