CBS CEO Leslie Moonves speaking at the Deutsche Bank Media & Telecom Conference in Palm Beach, Fla on Monday stated that CBS would enforce “substantial increases” in ad rates, reaching into the double digits. Moonves reported a 40 percent increase in the January “scatter sales” period, when the company sells remaining ad inventory. Moonves was unfazed by the prospect of marketers rebelling at higher fees.
“We’ll just sell it all in scatter,” Moonves told the conference, if marketers balked at the potentially much higher rates. Moonves also predicted that the company would earn $2.5 billion in annual retransmission consent fees and emphasized that the company’s ad time is “vastly undervalued. Watch Moonves’ keynote from the conference here
More in Media
Time has started serving ads to AI agents
Time is selling ads targeting AI bots, betting that markdown pages will make its content (and advertisers) more visible in AI search.
Media Briefing: Threatening to quit Google’s crawlers is just publishers’ new hope
Bold Call: Google’s AI era is fueling fresh calls for publishers to cut off access to their content, but dependence on search still holds most back.
Kai Cenat’s Streamer U was a ‘masterclass’ for brands looking to tap content creators
The creator bootcamp brought in big brand partnerships and big engagement metrics, which could bring more brands to the streaming sponsorship table.