Save 35% on an annual Digiday+ membership.
CBS CEO Leslie Moonves speaking at the Deutsche Bank Media & Telecom Conference in Palm Beach, Fla on Monday stated that CBS would enforce “substantial increases” in ad rates, reaching into the double digits. Moonves reported a 40 percent increase in the January “scatter sales” period, when the company sells remaining ad inventory. Moonves was unfazed by the prospect of marketers rebelling at higher fees.
“We’ll just sell it all in scatter,” Moonves told the conference, if marketers balked at the potentially much higher rates. Moonves also predicted that the company would earn $2.5 billion in annual retransmission consent fees and emphasized that the company’s ad time is “vastly undervalued. Watch Moonves’ keynote from the conference here
More in Media
Why creator Lola Torres prefers the stability of affiliate marketing over brand partnerships
Creator Lola Torres on the hustle of building her career in affiliate marketing, the challenge of creator programs, and more.
Media Briefing: Perplexity’s new ‘trust and transparency’ pitch does little to win over publishers
Perplexity wants to be a trusted partner to publishers, but a growing list of copyright lawsuits are making that a difficult sell.
The case for and against publishers buying paid traffic
For many audience development teams, the question is no longer whether to buy traffic, but how far they can push it.