Barcelona hosts the Mobile World Congress this week and the masters of the digital universe, from Yahoo! CEO Carol Bartz to Google CEO Eric Schmidt, weighed in on the future of mobile. The consensus has been that mobile data and content- ranging from video to ad formats to the need to develop better analytics- are the hot topics of the day. Mobile data usage will continue to explode, with operators, platforms and brands scrambling to manage costs and ROI.
“When you consider the amount of investment needed – and it’s dramatic and stretches across timelines from five to ten years – we need a predictable regulatory environment with a light touch. That will be critical to driving all this, as well as openness across the ecosystem.”– AT&T CEO Randall Stephenson at MWC Q&A per Telecom Asia
“Content is going digital, but it’s about context. Make sure everything that gets served up is relevant, especially as screens get smaller. Noisy internet is old.” – Yahoo! CEO Carol Bartz, during a Q&A panel per V3
“I feel very, very strongly that we depend on the successful businesses of the operators globally, and I disagree with that quote ‘we’re trying to turn the operators into a dumb pipe.’ The only specific issue we have is that we don’t want operators to choose between different vendors of the same kind of content.” – Google CEO Eric Schmidt in his keynote address Appscout
We need to re-invent ourselves to support the operators in building the networked society – this will be their greatest opportunity.”– Ericsson CEO Hans Vesterberg per Gadget
Learn more aout the conference here
-
Apple, Spotify podcast feeds pose challenges for growing subscriptions
Podcasters are waiting for Apple and Spotify to offer more flexibility and features to grow listenership and discovery for show subscriptions.
-
How clients are dictating agencies’ return to in-person work
As we continue redefining work culture, client relationships are often influencing the way agencies and media firms make real estate decisions.
-
Why BeReal poses security risks at work
Part of BeReal's appeal and its differentiation from other social media platforms is the spontaneity and lack of planning for what is shared. But that presents its own challenges.
-
SponsoredHow marketers are tailoring data-driven creative to engage audiences on CTV
Gabriela Maestre, vice president of creative solutions, Tremor International As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Advances in […]
-
Media Briefing: Publishers prepare for an earlier holiday shopping season
Gallery Media Group and Future are reworking their affiliate commerce content strategies this month to cover retailer's shopping events.
-
Massive political advertising clashes with holiday media buying, creating a ‘tsunami’ effect for Q4
This year, the fourth-quarter ad marketplace feels quite different, and for a number of reasons, some for the better and some not.
