Mobile Privacy Scrutiny Mounts

The privacy wars are heating up in mobile.

Stating that device manufacturers and mobile app makers “can disclose your location information and other sensitive information to almost anyone they please-without letting you know,” Senator Al Franken made the case for launching a cohesive body of law to deal with mobile data privacy during a  senate hearing on Tuesday.

The hearing, “Protecting Mobile Privacy: Your Smartphones, Tablets, Cell Phones and Your Privacy” was a full-on assault against Apple’s claims that iPhone’s don’t really track consumers, just their mobile phones.
“That data does not actually contain any information about customer information at all,” said Guy “Bud” Tribble, Apple’s vp of software in the hearing. “It’s completely anonymous; it’s only about the cell phone towers and the Wi-Fi hotspots.” Referring to Apple’s published Q&A, which notes that iPhones pinpoint locations and store data. Comparing that with Apple’s current protests that iPhones don’t track users, Franken  stated that, “It does not appear to me that both these statements could be true at the same time.”
Watch highlights from the hearings on Franken’s website here or view the entire hearing on the Congressional website.

More in Media

Media Briefing: BuzzFeed’s $120M sale marks another step in the repricing of digital media scale

Byron Allen’s $120 million BuzzFeed deals marks another turning point in the collapse of the platform-era media business model.

Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack

Mail Metro Media wants to drive 300% PMP growth over the next three years as part of plans to turn a high-volume digital direct business into an outcomes shop.

MrBeast’s creator platform signals a more programmatic creator economy

MrBeast’s first-ever Upfront revealed Beast Industries’ forthcoming creator platform, an infrastructure play that will elevate the company’s offerings.