Mobile Privacy Scrutiny Mounts

The privacy wars are heating up in mobile.

Stating that device manufacturers and mobile app makers “can disclose your location information and other sensitive information to almost anyone they please-without letting you know,” Senator Al Franken made the case for launching a cohesive body of law to deal with mobile data privacy during a  senate hearing on Tuesday.

The hearing, “Protecting Mobile Privacy: Your Smartphones, Tablets, Cell Phones and Your Privacy” was a full-on assault against Apple’s claims that iPhone’s don’t really track consumers, just their mobile phones.
“That data does not actually contain any information about customer information at all,” said Guy “Bud” Tribble, Apple’s vp of software in the hearing. “It’s completely anonymous; it’s only about the cell phone towers and the Wi-Fi hotspots.” Referring to Apple’s published Q&A, which notes that iPhones pinpoint locations and store data. Comparing that with Apple’s current protests that iPhones don’t track users, Franken  stated that, “It does not appear to me that both these statements could be true at the same time.”
Watch highlights from the hearings on Franken’s website here or view the entire hearing on the Congressional website.

More in Media

The case for and against publishers buying paid traffic 

For many audience development teams, the question is no longer whether to buy traffic, but how far they can push it.

Uber Advertising, the NFL, WPP Media and Mazda are among the finalists of the 2026 Digiday Media Buying and Planning Awards

The Digiday Media Buying and Planning Awards recognize companies, campaigns and technology that have been most successful in the modern media landscape. This year’s nominees leaned on emotionally driven narratives and audience-driven personalizations to deliver connected, full-funnel experiences at scale. Nominees in the Media Campaign of the Year category include Uber Advertising, which built a […]

Why retailers like Target and Aerie are moving beyond straight affiliate deals with creators

Creator programs are changing as retailers like Target and Aerie realize they require a multifaceted approach that doesn’t just rely on affiliate links.