Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
The privacy wars are heating up in mobile.
Stating that device manufacturers and mobile app makers “can disclose your location information and other sensitive information to almost anyone they please-without letting you know,” Senator Al Franken made the case for launching a cohesive body of law to deal with mobile data privacy during a senate hearing on Tuesday.
More in Media
Media Briefing: Publishers turn to paid audience acquisition tactics to tackle traffic losses
Publishers facing declining organic traffic are buying audiences through paid ads and traffic arbitrage, and using AI tools to do it.
When bots look like buyers: agentic traffic causing new publisher headaches
The real issue is measurement: without a clear way to separate agentic visitors from humans, some buyers are getting jittery — and a few are already pulling ad spend.
Job cuts hit 22-year October high as retail layoffs from Amazon to Target mount ahead of holidays
Employers slashed 153,074 jobs last month, up 175% from a year earlier, according to Challenger, Gray & Christmas.