Meet the Social Publisher

As social media begins to challenge search as the primary driver of traffic to many digital media properties, some publishers are making a concerted effort to place it at the center of their businesses and their daily operations.

At the Digiday Publishing Summit last week, Federated Media President Deanna brown sat down with Digiday’s editor-in-chief, Brian Morrissey, to discuss how publishers can make the most of opportunities in social, and why the industry as a whole should focus less on technology and more on content itself.

 

 

 

 


 

https://digiday.com/?p=10254

More in Media

Here are the biggest misconceptions about AI content scraping

An increase in bots scraping content from publishers’ sites represents a huge threat to their businesses. But scraping for AI training and scraping for real-time outputs present different challenges and opportunities.

How Future is using its own AI engine to turn deeper engagement into ad dollars 

Future is betting on AI to boost recirculation – and make that stickier audience more appealing to advertisers.

Substack’s video bet could be a growth hack for small creators

Video is helping smaller creators on Substack grow their subscriber numbers faster — but larger creators aren’t experiencing the same boost.