As social media begins to challenge search as the primary driver of traffic to many digital media properties, some publishers are making a concerted effort to place it at the center of their businesses and their daily operations.
At the Digiday Publishing Summit last week, Federated Media President Deanna brown sat down with Digiday’s editor-in-chief, Brian Morrissey, to discuss how publishers can make the most of opportunities in social, and why the industry as a whole should focus less on technology and more on content itself.
More in Media
Why some publishers aren’t ready to monetize generative AI chatbots with ads yet
Monetization of generative AI chatbot experiences is slow going. Some publishing execs said they’re not ready to add advertising to these products until they scale or can build a subscription model first.
Media Briefing: Publishers who bet on events and franchises this year are reaping the rewards
Tentpole events and franchises are helping publishers lock in advertising revenue.
With Firefly Image 3, Adobe aims to integrate more AI tools for various apps
New tools let people make images in seconds, create image backgrounds, replacing parts of an image and use reference images to create with AI.