Save 35% on an annual Digiday+ membership. Ends June 5.
As social media begins to challenge search as the primary driver of traffic to many digital media properties, some publishers are making a concerted effort to place it at the center of their businesses and their daily operations.
At the Digiday Publishing Summit last week, Federated Media President Deanna brown sat down with Digiday’s editor-in-chief, Brian Morrissey, to discuss how publishers can make the most of opportunities in social, and why the industry as a whole should focus less on technology and more on content itself.
More in Media
YouTube’s AI remix push exposes a looming reckoning for the creator economy
YouTube’s Gemini Omni integration has highlighted some of the major problems generative AI poses in the creator economy.
Why creator Lola Torres prefers the stability of affiliate marketing over brand partnerships
Creator Lola Torres on the hustle of building her career in affiliate marketing, the challenge of creator programs, and more.
Media Briefing: Perplexity’s new ‘trust and transparency’ pitch does little to win over publishers
Perplexity wants to be a trusted partner to publishers, but a growing list of copyright lawsuits are making that a difficult sell.