As social media begins to challenge search as the primary driver of traffic to many digital media properties, some publishers are making a concerted effort to place it at the center of their businesses and their daily operations.
At the Digiday Publishing Summit last week, Federated Media President Deanna brown sat down with Digiday’s editor-in-chief, Brian Morrissey, to discuss how publishers can make the most of opportunities in social, and why the industry as a whole should focus less on technology and more on content itself.
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