Last week, several demand-side platforms learned that they would no longer have access to Yahoo remnant display ad inventory using their DSP status unless they acquire their own seats on the Right Media Exchange. MediaMath CEO Joe Zawadzki believes that Yahoo’s move to restrict remnant display ad inventory access is destined to significantly disrupt the landscape, at least in the short term.
Member ExclusiveDigiday+ Research: What are publishers’ priorities heading into Q4?
Digiday asked publisher professionals what their business priorities will be in the next six months, as economic uncertainty persists and Q4 rapidly approaches.
NBC News, Remezcla drive site traffic through search and social
Remezcla has seen 48% of its Gen Z audience reach the site through search, and for NBC News, Snapchat has become a top-five traffic driver in the last few months.
How A+E Networks cross-promotes podcasts to improve discovery
A+E promotes its podcasts to grow an audience by marketing the shows to its TV audience and finding outside partnerships.
Sponsored<strong>How marketers are responding to shoppers’ wants this holiday season</strong>
Overheard at Dmexco 2022
Ad tech's jamboree in Germany is back IRL after two years with dissenting voices striking a note of caution.
Why IMAX is acquiring AI-driven video company SSIMWAVE
The acquired company provides media and entertainment companies with AI-driven video quality solutions to help minimize image quality issues on streaming services.