With Mastermind, Marie-Amelie Sauve is reimagining what a magazine should be
Fashion publishing veteran Marie-Amélie Sauvé wants everyone to slow down.
And she’s launched a new magazine, Mastermind, in the hopes of making that happen. The bi-annual publication calls cultural enrichment its pledge, and aims to rethink the standard formats for magazine features like profiles and fashion editorials.
For example, rather than simply delving into his career, an interview with Canadian filmmaker Xavier Dolan in the first issue explores who he was before he “made it,” and is paired with a collection of photographs from his childhood. A section on architecture seems straight off a liberal arts school syllabus, analyzing the unique ways that structures bring people together and foster community. When it comes to fashion, she’s aiming for spreads that she says are more inspirational than commercial and that privilege a mix of collaborators — both industry stalwarts, like Steven Meisel, and young, upcoming talent that she wants to promote.
More in Media
Forbes tests a creator-led audience play to grow off-platform reach
Forbes is yet another publisher tapping creators and their audiences to drive off-platform growth – with a slightly different structure.
How Lipton is using local creators instead of building in-house social teams
Lipton worked with Billion Dollar Boy to activate local creators across six different markets; a new approach to global marketing
How a German publisher JV is turning LLM visibility into a premium brand buy
Germany’s BCN, the joint-venture commercial arm of three major publishing houses – Hubert Burda Media, Funke and Klambt – is rolling out a commercial product that helps brands get properly surfaced and described inside ChatGPT, Gemini and other AI assistants, not just on traditional search results pages.