Join us Sept. 14-16 in Miami to connect with top publishing leaders
It’s almost graduation season so the daunting task of finding a job looms. LinkedIn hopes to help.
Today, the career-oriented social network is launching a standalone app, LinkedIn Students, that helps them land a job. The purpose to help soothe their job-hunting anxieties and surface suggested jobs based on its algorithm of the users’ preferences and college alumni connections.
LinkedIn Students, with its swipeable format that mimicks Tinder and Hinge, is designed with millennials in mind. The cards serve up suggested jobs, networking opportunities and news from companies users are interested in. And, just like a dating profile, the app lets users build a profile based on a few questions.
Unlike LinkedIn’s flagship app, the stripped-down LinkedIn Students app lacks messaging, groups and its news hub Pulse. Instead of Pulse, the app has content with sponsored posts from J.P. Morgan focusing on careers. Companies can’t pay LinkedIn to target people with specific jobs.
Of course, LinkedIn Students is a way for young people to become lifelong — and hopefully paying — members. “This is a soft introduction to students, who may not know the value of networking, and introduce LinkedIn’s value proposition,” Ada Yu, a LinkedIn project manager, told VentureBeat.
More in Media
Molson Coors ditches its TV-era workflow to move at creator speed, quadrupling engagement
Molson Coors partnered with Movers+Shakers’ new consultancy group to completely overhaul its approach to creators, and it’s working.
Media Briefing: Publishers are rebuilding their newsrooms for the post-Google era
Publishers like USA Today Co. and NYT are reshaping audience teams and creating new roles to prepare for an AI search future.
How 11 retail media networks are trying to differentiate themselves to advertisers
With the launch of myriad retail media networks, these new divisions of various consumer-facing companies are now fighting for ad dollars.