It might not be an iPad killer, but Amazon’s Kindle Fire is having an impact on the tablet market.
In fact, it might already be the most popular Android tablet available in the U.S. market, according to data from Flurry. The in-app analytics firm said the Fire accounted for 35.7 percent of app-usage sessions in January, just two months after its launch, beating out the Samsung Galaxy Tab from which 35.6 percent of sessions originated. In November, the Fire accounted for 3 percent of sessions, and the Galaxy Tab: 63 percent.
Though the data doesn’t directly imply there are now more Fires than Galaxy Tabs out in the wild, it at least suggests more app content is being consumed through them. And that’s important, because more developer support means better application content, which in turn translates into consumer demand for the devices.
More in Media
Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack
Mail Metro Media wants to drive 300% PMP growth over the next three years as part of plans to turn a high-volume digital direct business into an outcomes shop.
MrBeast’s creator platform signals a more programmatic creator economy
MrBeast’s first-ever Upfront revealed Beast Industries’ forthcoming creator platform, an infrastructure play that will elevate the company’s offerings.
The case for and against agentic media buying
Agentic media buying promises a reinvention of the programmatic ecosystem, but experts are divided on whether it could help – or hinder – accountability.