PARTNER: Kellogg Masters One Key Strategy

Before [x+1] CEO John Nardone went digital, he was a brand manager for Pepsi, where he learned the basics of big brand marketing. Watch this one-and-half minute video to find out what brand marketing skill digital marketers must master and how Kellogg is doing it like no one else.

https://vimeo.com/62035375

https://digiday.com/?p=34478

More in Media

Immediate deepens CMP strategy, slashes ad tech partnerships for sharper data governance

Consent management platforms at Immediate aren’t just about ticking boxes for data laws.

Teads’ M&A rumors are firming up with a deal to merge with Outbrain

The latest installment of ad tech M&A activity is leaving some industry folks surprised.