PARTNER: Kellogg Masters One Key Strategy

Before [x+1] CEO John Nardone went digital, he was a brand manager for Pepsi, where he learned the basics of big brand marketing. Watch this one-and-half minute video to find out what brand marketing skill digital marketers must master and how Kellogg is doing it like no one else.

https://vimeo.com/62035375

https://digiday.com/?p=34478

More in Media

Here are the biggest misconceptions about AI content scraping

An increase in bots scraping content from publishers’ sites represents a huge threat to their businesses. But scraping for AI training and scraping for real-time outputs present different challenges and opportunities.

How Future is using its own AI engine to turn deeper engagement into ad dollars 

Future is betting on AI to boost recirculation – and make that stickier audience more appealing to advertisers.

Substack’s video bet could be a growth hack for small creators

Video is helping smaller creators on Substack grow their subscriber numbers faster — but larger creators aren’t experiencing the same boost.