Before [x+1] CEO John Nardone went digital, he was a brand manager for Pepsi, where he learned the basics of big brand marketing. Watch this one-and-half minute video to find out what brand marketing skill digital marketers must master and how Kellogg is doing it like no one else.
https://vimeo.com/62035375
More in Media
As Patreon and Substack enter the mix, the livestreaming landscape is dividing creators
Platforms’ livestreaming push has highlighted an underlying divide in the community of livestreaming creators.
Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?
Publishers were ready for the move away from third-party data: the role of first-party data in generating ad revenue was set to grow significantly, and the percentage of ad impressions served by first-party data was set to increase.
Digiday+ Research Data Sheet: The state of subscription pricing
This infographic details how publishers are approaching subscription pricing and how subscriptions drive other revenue streams for publishers.