Jumptap Garners $25 Million

Jumptap, a mobile advertising firm, raised $25 million in financing in a round that includes previous investor WPP.

“The key drivers to consumer engagement in mobile are context and content; context of message and content relative to that context,” stated Jumptap CMO Paran Johar. “The beauty of mobile advertising is the personal nature of the medium and thus relevancy of message is hypercritical. By leveraging targeting data to reach your audience you increase the engagement you have with the consumer.”

The company last month initiated new partnerships with rich media Celtra, Crisp Media, Fluent Mobile, Medialets and PointRoll. The company’s network is one of the largest open rich media platforms in the US, with 8 billion impressions per month.



More in Media

Digiday+ Research: Publishers take their focus off events as revenue dips

The percentage of publishers making money from events hit a low as of the first quarter of this year and, as a result, fewer publishers plan on putting a focus on growing that part of their business.

What platforms, brands and agencies hope to get out of the Possible conference in year 2

Year two of Possible is once again being held in Miami Beach, and it will take place from April 15-17 with 3,000 attendees expected to listen to another 200 or so speakers, including Snap’s Colleen DeCourcy, Uber Ads’ Megan Ramm and UM Worldwide’s Matthew Smith.

AI Briefing: Cloud giants’ AI ambitions create new partnerships — and new competitive concerns

Last week, tech companies like Google, Microsoft and Amazon all announced updates more updates for their cloud and AI efforts