For the first time this year, hiring in the technology, information and media industries on LinkedIn fell in the month of June.
LinkedIn’s latest monthly workforce report published Wednesday found hiring fell in those industries by 4.6% year-over-year, and 9.1% month-over-month. The last time hiring was down in this category was in January 2021, when hiring fell by 1.9% year-over-year. (LinkedIn calculates “hiring rate” by measuring the number of LinkedIn members in each industry who added a new employer to their profile in the same month the new job began, divided by the total number of LinkedIn members in the U.S.)
The dip in hiring makes sense, given that a few large digital media companies have slowed hiring in the past few months. Vox Media and Insider have done so, citing the downturn in the economy. Vice Media Group has reportedly also tapped the brakes on new hires. Not to mention the hiring slowdowns announced by tech companies like Microsoft, Meta and Snap.
How does this impact journalists looking for a new job?
“I’ve cast a wider net,” said a freelance journalist who asked to remain anonymous. The journalist — who has two ongoing freelance writing gigs — has applied to a few positions in the past few months. But she’s finding it’s slim pickings out there.
“In the past month — I don’t want to say I haven’t seen anything, but it kind of feels like I haven’t seen anything,” she said. “A lot of media companies aren’t hiring writers. They’re hiring finance people, lawyers, tech people.”
When asked if she’d seen the headlines about media companies chiseling at their hiring plans, she said she’d seen a few. Coming across coverage of the issue is “almost comforting… because it’d be like, ‘OK, it’s not just me,’” she said.
Another reporter Digiday spoke with who asked to remain anonymous left her job as a senior writer at a large women-focused digital publisher in June. She thinks it was the wrong time to leave.
“Most people on Twitter are announcing jobs now. I will admit, I feel like I did choose to get back out there — not at the worst time — but the job market as far as media goes is a little slim,” she said. When she applied to jobs in January, she saw a “bevy of robust opportunities.”
Writer and editor positions are “very hard to find right now,” she added.
Because of this, the writer is expanding her search. She’s applying to roles outside of the media, in areas like arts, programming and tech. “It’s something I considered but never actually acted on until now,” she said.
The other side of the coin
But, it’s not all bad news. Media companies like BuzzFeed, The Washington Post, Forbes, Bloomberg and Hearst are continuing to hire.
Job postings to the site JournalismJobs.com continue to be “very robust,” said Dan Rohn, who founded and runs the platform. JournalismJobs.com has about 1,100 jobs in print, broadcast and digital media, Rohn said. This number has stayed “pretty constant” over the past few years — other than a “major dip” in March, April and May 2020 due to the pandemic, he said.
After seeing a number of large media companies announce hiring slowdowns, Rohn wonders each week if he’ll start to see a drop in postings on his site. “But it’s been very strong,” he said.
Many postings on the site come from smaller newspapers around the country, Rohn noted. He has not noticed a “pull back at all” from those publications. Large digital media companies based in major metropolitan cities over-hired in the past few years, which has led to those companies having to adjust to market conditions with layoffs and hiring freezes, he said. “Market dynamics really vary based on geographic location,” Rohn said.
“Right now it’s just business as usual, keep going and see what happens,” he said.
Media Briefing: What Axios’ sale says about the valuation of digital media companies
In this week’s Media Briefing, senior media reporter Sara Guaglione looks at what Axios's sale to Cox Enterprises signals about the current investment market for media companies.
Amid gloomy forecasts can ad tech weather the storm?
The recent Q2 results suggest there is more resilience and runway in the ad tech sector. But how long before push comes to shove?
Member ExclusiveDigiday+ Research deep dive: Twitter’s strength holds among publishers
There is perhaps no social media platform that is more appropriate for publishers than Twitter. In this Digiday+ Research deep dive, we look at why this is.
SponsoredWhat gaming habits reveal about media consumption
Jordan Shlacter, head of research, Activision Blizzard Media Entertainment choices have never been more abundant, and gaming has emerged as one of the biggest winners in the battle for audiences’ attention. While gaming’s exponential growth has been well documented — there are currently nearly 3 billion gamers worldwide spanning a diverse set of demographics, interests […]
La razón por la que Google y Samsung se asociaron con la personalidad de TikTok Addison Rae para una campaña nostálgica de los años 90
Este verano, Google y Samsung han lanzado su último esfuerzo de marketing conjunto, en el que los gigantes de la tecnología y el hardware aprovechan la nostalgia de principios de los años 90 y utilizan a la TikToker Addison Rae como musa de la generación Z. En su nueva campaña publicitaria con Rae, Google cuenta […]
Vox Media’s Ryan Pauley explains how expanding the CRO role beyond ad sales improves ad sales
In March, Vox Media expanded the purview of Pauley’s role beyond ad sales to also encompass consumer revenue, affiliate and commerce businesses.