For the first time this year, hiring in the technology, information and media industries on LinkedIn fell in the month of June.
LinkedIn’s latest monthly workforce report published Wednesday found hiring fell in those industries by 4.6% year-over-year, and 9.1% month-over-month. The last time hiring was down in this category was in January 2021, when hiring fell by 1.9% year-over-year. (LinkedIn calculates “hiring rate” by measuring the number of LinkedIn members in each industry who added a new employer to their profile in the same month the new job began, divided by the total number of LinkedIn members in the U.S.)
The dip in hiring makes sense, given that a few large digital media companies have slowed hiring in the past few months. Vox Media and Insider have done so, citing the downturn in the economy. Vice Media Group has reportedly also tapped the brakes on new hires. Not to mention the hiring slowdowns announced by tech companies like Microsoft, Meta and Snap.
How does this impact journalists looking for a new job?
“I’ve cast a wider net,” said a freelance journalist who asked to remain anonymous. The journalist — who has two ongoing freelance writing gigs — has applied to a few positions in the past few months. But she’s finding it’s slim pickings out there.
“In the past month — I don’t want to say I haven’t seen anything, but it kind of feels like I haven’t seen anything,” she said. “A lot of media companies aren’t hiring writers. They’re hiring finance people, lawyers, tech people.”
When asked if she’d seen the headlines about media companies chiseling at their hiring plans, she said she’d seen a few. Coming across coverage of the issue is “almost comforting… because it’d be like, ‘OK, it’s not just me,’” she said.
Another reporter Digiday spoke with who asked to remain anonymous left her job as a senior writer at a large women-focused digital publisher in June. She thinks it was the wrong time to leave.
“Most people on Twitter are announcing jobs now. I will admit, I feel like I did choose to get back out there — not at the worst time — but the job market as far as media goes is a little slim,” she said. When she applied to jobs in January, she saw a “bevy of robust opportunities.”
Writer and editor positions are “very hard to find right now,” she added.
Because of this, the writer is expanding her search. She’s applying to roles outside of the media, in areas like arts, programming and tech. “It’s something I considered but never actually acted on until now,” she said.
The other side of the coin
But, it’s not all bad news. Media companies like BuzzFeed, The Washington Post, Forbes, Bloomberg and Hearst are continuing to hire.
Job postings to the site JournalismJobs.com continue to be “very robust,” said Dan Rohn, who founded and runs the platform. JournalismJobs.com has about 1,100 jobs in print, broadcast and digital media, Rohn said. This number has stayed “pretty constant” over the past few years — other than a “major dip” in March, April and May 2020 due to the pandemic, he said.
After seeing a number of large media companies announce hiring slowdowns, Rohn wonders each week if he’ll start to see a drop in postings on his site. “But it’s been very strong,” he said.
Many postings on the site come from smaller newspapers around the country, Rohn noted. He has not noticed a “pull back at all” from those publications. Large digital media companies based in major metropolitan cities over-hired in the past few years, which has led to those companies having to adjust to market conditions with layoffs and hiring freezes, he said. “Market dynamics really vary based on geographic location,” Rohn said.
“Right now it’s just business as usual, keep going and see what happens,” he said.
Member ExclusiveMedia Buying Briefing: What a tour through Dentsu and Microsoft’s metaverse campus says about the future of digital marketing
Digiday gets a guided tour through Dentsu and Microsoft's metaverse campus, where clients can test out retail concepts or build showrooms in the virtual world.
‘Halloween is when Christmas ends’: A look at publishers’ pre-Black Friday commerce content playbooks
Publishers' Black Friday coverage plans are starting earlier and earlier but commerce teams are evolving to meet the demand.
How social media managers are coping with the Twitter debacle
Twitter – once a stable and trusty workhorse for social media strategists – now resembles the most wildly unpredictable social platform in the marketing arsenal.
SponsoredWhy cookie deprecation is deflating performance and inflating costs for advertisers
With the full deprecation of third-party cookies on the horizon, advertisers and publishers are navigating a challenging and quickly evolving landscape. The sunset of the third-party cookie continues as usage and lifetimes fall. Their deprecation is preventing brands from effectively measuring the effectiveness of media campaigns in real-time at highly granular levels. As the industry […]
‘A big reset in 2023’: After Big Tech’s mass layoffs, job candidates face intense competition
Recruiters report that 'we've never seen a market quite like this' as tens of thousands of employees flood the market.
Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients
The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity.