Facebook’s Fatal Flaw: There’s a high stakes gamble going on right now between Google and Facebook. The bet Google is making is that people really do value “privacy,” at least some conception of it. Facebook, on the other hand, essentially wants to redefine privacy. Mark Zuckerberg has gotten heat for his contention that privacy, at least as we used to know it, is essentially dead. In his unblinking world view, people gain far more benefits out of sharing information about themselves than the downsides. Social makes just about every product better, so it should be the default. Facebook’s product decisions reflect this mentality. Where it’s fallen short, at least in perception, is doing this in an upfront manner. Google is wagering people still want some zones of privacy. As VC Mark Suster told us, Facebook makes it hard to keep photos from that Vegas weekend from your colleagues. Google+ is designed to make this very easy. There’s no doubt Facebook will copy many of the most popular features on Google+, but I doubt it will significantly alter its aversion to traditional privacy. At PC World, Eric Mack predicts this will be its undoing. I doubt it, so long as Facebook can continue to show there are far more positives out of sharing than negatives.
Cruel Fate: The agency world is one tough place. It’s not easy to start up a new shop and succeed. Take the case of Mir, a digital production shop that gained a fair amount of buzz. Just last month Mir was the subject of a splashy Adweek profile video hailing it as a “new model agency.” Now it’s closed for business.
Stat of the Day: There are now more devices connected to the Internet than there are people on the planet, according to Cisco.
Is Google+ a Juggernaut?: There’s little doubt that Google’s latest social network play is its strongest. But what about the wider world? The first independent numbers are rolling in. Experian Hitwise reports that Google+ got 1.8 million visits last week, ranking it as a pedestrian No. 42 among social networks. It might not be time to cue the sad trombone, because Google+ has barely been widely available for a week. One of the most interesting nuggets is that the majority of Google+’s traffic came via Google properties. That’s Google’s trump card: its enormous reach.
Twitter Cashes In: It’s hard not to shake your head at what’s going on with the money thrown at tech companies nowadays. The good news, as Barry Diller said at SXSW, is the people who will lose money can afford it. Twitter is in the midst of closing a mind-boggling $800 million in funding that will — no lie — earmark $400 million for current employees and investors. Twitter will be valued at $8 billion, double what it was valued a year ago. All this for a company that is forecast to do $150 million in revenue this year. Maybe Shuster is right that the marketing world shouldn’t worry about the bubble, but it’s hard to suspend disbelief at some of the stuff going on right now.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
SponsoredHow Jounce Media and Teads are framing SPO’s role in driving business outcomes for brands
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.