Only nine seats remain

for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.

SECURE YOUR SEAT

Investopedia now wants to ‘match’ financial advisers with readers

Far from just a how-to guide to financial and investing terms, Investopedia has evolved into a media brand in its own right. With coverage ranging from bigger economic stories, advice on investments and budgeting, and entertainment with a finance lens (“Investopedia’s Guide to Watching Billions“), its reach is growing.

Now, the publisher is looking to drum up more interest with a new service that will match some of its contributing writers, mostly financial advisers, with readers.

Read the full story on tearsheet.co

More in Media

Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience

Publishers increasingly embed AI tools into daily functions, especially streamlining tasks and improving the audience experience.

Ozone’s platform tries to simulate how publisher content appears in AI answers

Ozone’s new simulation platform aims to crack AI’s black box to let publishers model how their content gets surfaced in AI answer engines.

CNN builds in-house agent infrastructure as it prepares for AI-driven media trading

In Q3, it plans to test one or two properties to see how they’re interpreted by LLMs, before turning in Q4 to buyer behavior and whether budgets are being allocated toward agent-to-agent trading experiments.