Investopedia now wants to ‘match’ financial advisers with readers

Far from just a how-to guide to financial and investing terms, Investopedia has evolved into a media brand in its own right. With coverage ranging from bigger economic stories, advice on investments and budgeting, and entertainment with a finance lens (“Investopedia’s Guide to Watching Billions“), its reach is growing.

Now, the publisher is looking to drum up more interest with a new service that will match some of its contributing writers, mostly financial advisers, with readers.

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