It isn’t easy leading a media company nowadays. Things are more complicated thanks to digital throwing most media business models into a tailspin. Sometimes these challenges are hard to articulate. It’s then when the leaders of the industry fall back on cliches, impenetrable MBA jargon and inspirational nonsense possible cribbed from “Who Moved My Cheese?” In an effort to document and share these CEO sound bites of industry insight, we give you: Shit Media CEOs Say. We are pairing these pearls of wisdom with photos of Mouse, a miniature poodle that frequently visits Digiday’s office to discuss the industry with Henry, and other furry creatures.
The first few posts feature the musings of AOL CEO Tim Armstrong, who inspired this project, but Shit CEOs Say will be an equal opportunity. We will cover any CEO who says CEO things worth pairing with an animal picture. Stay tuned for more posts and feel free to suggest CEO quotes to feature.
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Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.
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WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.
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Bloomberg, Axios, Politico, other business publishers rethink subscriber retention during the economic downturn
Premium publishers, like POLITICO, Axios and Bloomberg, have to make sure their fees are still considered a necessity as readers recalculate their spending and companies recalculate their expense budgets.
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SponsoredHow ad tech is tackling waste by optimizing supply chains
Sponsored by Bidtellect The programmatic and digital advertising industry is well aware of the inefficiencies in buying and selling — from auction duplication and volume bias to multi-integrations and reselling — but how did it get this out of control? How can we fix it? A redundant, multiple-step process to ad delivery has become the norm, […]
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Why Vice, BBC, WaPo, others see new TikTok teams as the next wave of specialist publishing talent
As news publishers craft their TikTok strategies, Digiday spoke with the BBC, Vice, The Washington Post and LADbible to see who’s really behind the posts.
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Digiday+ Research deep dive: Publishers anticipate a big drop in ad revenue this year
Digiday's survey found that publishers are not feeling great about advertising revenue as 2023 kicks off, with attitudes toward subscriptions and e-commerce shifting as well.
